Pastry Gift Box Bhokisi Rechipo naFudesign - Kazuo Fukushima

Dhizaini Pastry Gift Box Bhokisi Rechipo naFudesign - Kazuo Fukushima ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2019 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2019

Pastry Gift Box Bhokisi Rechipo

na Fudesign - Kazuo Fukushima

Mutengi: Shanghai Yuyuan（group）co. Ltd

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Pastry Gift Box Bhokisi Rechipo

VaQiao imhando yemakeke eYu Yuan. Iyo mhando irikuvavarira kuparadzira uye kugadzira yakanaka izwi remuromo yenzvimbo inoyevedza uye Shanghai guta. Kufemerwa kwedhizaini kunobva munhoroondo yezvivakwa zveShanghai, inomiririra yakasarudzika tsika. Iyo yekugadzira dhizaini yakatora iyo quintessence yezvivakwa izvo zvinogona kuve mufananidzo wekufananidzira wekare-Shanghai maitiro, akasanganiswa neazvino maitiro. Inoita kuti chipo package yakwezva vashanyi kuti vatenge sehunyanzvi hwenzvimbo.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Pastry Gift Box Bhokisi Rechipo, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Pastry Gift Box Bhokisi Rechipo inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Pastry Gift Box Bhokisi Rechipo chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Kukura & Kupakiwa: Width 250 mm x Depth 250 mm x Height 32 mm
Matagi: Food, Package, Logo, Old Shanghai,
Tekinoroji Yekugadzira: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Changamire yeDhizaini: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Tsvakurudzo: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Chikurudziro: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Nguva yePurojekiti: The project started in November 2018 in Shanghai and finished in January 2019.
Mafambiro eBasa: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Nhengo dzeTimu: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing