Mirzam: Monsters Collection Chocolate Packaging naBackbone Branding

Dhizaini Mirzam: Monsters Collection Chocolate Packaging naBackbone Branding ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2021

Mirzam: Monsters Collection Chocolate Packaging

na Backbone Branding

Mutengi: Backbone Branding

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Nezvekwa Mirzam: Monsters Collection Chocolate Packaging

Vagadziri vechokoreti kubva kuUAE (Dubai) vaida chiratidzo chechokoreti yakagadzirwa nemaoko. Kubva pazita nekuzivikanwa kusvika pakugadzirwa kwechigadzirwa uye kurongedza, timu yakagadzira chinhu chimwe nechimwe chine nyaya inonakidza yakatenderedza pfungwa yese. Mucherechedzo wakavakirwa panzendo kuburikidza nekare kuMabvazuva uchitevedza nzira dzemugungwa dzakakanganikwa kare uye nzira dzakagadzirwa. Rwendo kubva kune imwe nyika kuenda kune imwe, kusangana nemamonsters uye ngano mavara. Dhizaini yekurongedza ndeyekunyepedzera kwerwendo pakati pengano uye chokwadi.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Mirzam: Monsters Collection Chocolate Packaging, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Mirzam: Monsters Collection Chocolate Packaging inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Mirzam: Monsters Collection Chocolate Packaging inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Kukura & Kupakiwa: Width 31 mm x Depth 1 mm x Height 61 mm
Matagi: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Tekinoroji Yekugadzira: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Changamire yeDhizaini: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Tsvakurudzo: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Chikurudziro: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Nguva yePurojekiti: January-September 2015, Yerevan, Armenia
Mafambiro eBasa: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Mapetenzi: Copyrights belong to Mirzam Chocolate Makers
Nhengo dzeTimu: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Zvikwereti zveMifananidzo: All Photo Credits to Bacbkone Branding