Happy Ginger Ale Primary Function: Kupakeja Zvinwiwa naWen Liu and Jiayi Sun

Dhizaini Happy Ginger Ale Primary Function: Kupakeja Zvinwiwa naWen Liu and Jiayi Sun ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2020

Happy Ginger Ale Primary Function: Kupakeja Zvinwiwa

na Wen Liu and Jiayi Sun

Mutengi: Shenzhen Oracle Creative Design Co., Ltd

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Happy Ginger Ale Primary Function: Kupakeja Zvinwiwa

Happy Ginger Ale ipakeji yakagadzirirwa chinwiwa chetsangamidzi ye ginger chinotengeswa mumagaba ealuminium. Gaba rimwe nerimwe rakareba mamillimita zana negumi nemashanu (115), rine hupamhi hwemamillimita makumi matanhatu nematanhatu (66) uye hukuru hwemamillimita makumi matanhatu nematanhatu (66). Chinonyanya kuonekwa mufananidzo wakadhirowewa neruoko unoratidza vanhu vana vanonzi Ginger Man, Ginger Lady, Ginger Grandma naGinger Kid. Vanhu ava vana vanomiririra varume, vakadzi, vanhu vakuru nevana. Munhu mumwe nemumwe akabata gaba uye anoratidza chiso chinogutsikana. Chimiro chakapfava uye chine upenyu chinovavarira kuvaka hukama hwepamwoyo uye kukoka vatengi kuti varavire kunaka kwe ginger.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Happy Ginger Ale Primary Function: Kupakeja Zvinwiwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Happy Ginger Ale Primary Function: Kupakeja Zvinwiwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Happy Ginger Ale Primary Function: Kupakeja Zvinwiwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Kukura & Kupakiwa: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Matagi: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Tekinoroji Yekugadzira: The design material is made of aluminum can.
Changamire yeDhizaini: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Tsvakurudzo: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Chikurudziro: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Nguva yePurojekiti: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Mafambiro eBasa: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Nhengo dzeTimu: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Zvikwereti zveMifananidzo: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018