Ningxiahong Reign Title Doro Bhodhoro naSunkiss Design Team

Dhizaini Ningxiahong Reign Title Doro Bhodhoro naSunkiss Design Team ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2020

Ningxiahong Reign Title Doro Bhodhoro

na Sunkiss Design Team

Mutengi: The Ningxiahong Wolfberry Liquor

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Ningxiahong Reign Title Doro Bhodhoro

Iko kusanganiswa kwe "chigadzirwa + calligraphy + kutonga zita" inogadzira chiratidzo chakasiyana. Musoro wekutonga ishoko rakanakira iro pacharo rinopa chishuvo chakanaka. Kana ichinge yaiswa kune chigadzirwa pasuru yacho nenzira ye calligraphy, chigadzirwa chine chinomirira chechinyakare tsika yeChina uye hunhu hwemagariro, uye zvikomborero zvinofadza zvechigadzirwa kune vatengi zvinounzwa, zvekuti vatengi vane zvakawanda zvekutaura kana vachinwa. .

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Ningxiahong Reign Title Doro Bhodhoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Ningxiahong Reign Title Doro Bhodhoro inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Ningxiahong Reign Title Doro Bhodhoro inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Kukura & Kupakiwa: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Matagi: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Tekinoroji Yekugadzira: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Changamire yeDhizaini: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Tsvakurudzo: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Chikurudziro: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Nguva yePurojekiti: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Mafambiro eBasa: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Nhengo dzeTimu: Design Leader: Zhou Hong; Design Director: Wu Changzhi