Songhua River Rice Mupunga na33 and Branding Co., Ltd.

Dhizaini Songhua River Rice Mupunga na33 and Branding Co., Ltd. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2020

Songhua River Rice Mupunga

na 33 and Branding Co., Ltd.

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Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa Songhua River Rice Mupunga

Songhua Rwizi Rice, ndeye yakakura-magumo emupunga chigadzirwa pasi pekutsanya Chikafu cheboka. Sezvo mutambo weChinese wechinyakare - Mutambo weChitubu unoswedera, vanogadzira chigadzirwa chakashongedzwa semupunga sechipo kune vatengi veMutambo wePrime Festival, saka chigadziro chakazara chinoda kutenderera semhemberero yeMutambo weChitubu, zvichiratidza zvetsika dzechivanhu dzechiChina. uye yakanaka yakanaka.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Songhua River Rice Mupunga, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Songhua River Rice Mupunga inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Songhua River Rice Mupunga chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Kukura & Kupakiwa: Width 210mm x Depth 40mm x Height 160mm
Matagi: Package，China，Rice，Food，Festival，Cultural
Tekinoroji Yekugadzira: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Changamire yeDhizaini: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Tsvakurudzo: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Chikurudziro: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Nguva yePurojekiti: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Mafambiro eBasa: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Mapetenzi: Copyrights belong to 33 and branding, 2019.
Nhengo dzeTimu: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Zvikwereti zveMifananidzo: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.