Yingjiagong Baijiu Primary Function: Kupakeja Zvinwiwa naWen Liu and Xianwen Wu

Dhizaini Yingjiagong Baijiu Primary Function: Kupakeja Zvinwiwa naWen Liu and Xianwen Wu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2020

Yingjiagong Baijiu Primary Function: Kupakeja Zvinwiwa

na Wen Liu and Xianwen Wu

Mutengi: Anhui Yingjiagong Jiu Co., Ltd

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

32,677

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#89960

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Nezvekwa Yingjiagong Baijiu Primary Function: Kupakeja Zvinwiwa

Yingjiagong Baijiu ipakeja yakagadzirirwa doro rechiChinese rakabikwa. Chimiro chegomo reDabie ndicho chinoshandiswa sechinhu chikuru chekugadzira. Kupenda kwechiChinese kwetsvina uye kudhirowa kwemitsara zvinobatanidzwa kuti zviumbe mufananidzo wegomo. Nzvimbo huru chena inoshandiswa, uye ruvara rwegirini ndirwo runonyanya kushandiswa. Bhokisi rekunze rakagadzirwa nepurastiki kuderedza mutengo uye kubvumira kudzokorora kushandisa. Bhodhoro nechivharo zvakagadzirwa neseramikisi ine sipuresi. Bhokisi rakareba mamimita gumi nematatu neshanu zana pane mamimita gumi nematanhatu gumi nesuka paurefu, uye mamimita mazana maviri nemakumi mapfumbamwe pakukwirira. Kugadzira uku kunoratidza mamiriro ekufemba kwakasikwa kwenzvimbo yekudistira doro.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Yingjiagong Baijiu Primary Function: Kupakeja Zvinwiwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Yingjiagong Baijiu Primary Function: Kupakeja Zvinwiwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Yingjiagong Baijiu Primary Function: Kupakeja Zvinwiwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Kukura & Kupakiwa: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Matagi: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Tekinoroji Yekugadzira: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Changamire yeDhizaini: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Tsvakurudzo: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Chikurudziro: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Nguva yePurojekiti: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Mafambiro eBasa: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Nhengo dzeTimu: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Zvikwereti zveMifananidzo: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019