Winetime Seafood Kurongedza naOlga Takhtarova

Dhizaini Winetime Seafood Kurongedza naOlga Takhtarova ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo wePulatinamu we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

PulatinamuPakejingi· 2020

Winetime Seafood Kurongedza

na Olga Takhtarova

Mutengi: Sot B&d

Mukundi weMubairo wePulatinamu we A' Design Award muChikwata chePakejingi

988,506

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#92361

Tsvakai Zvimwe Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Winetime Seafood Kurongedza

Iko kurongedza kwekugadzira kweWinetime Seafood Series kunofanirwa kuratidza hutsva uye kuvimbika kwechakagadzirwa, chinofanira kuchisiyanisa zvakanaka kubva nevanokwikwidza, kuwirirana uye kunonzwisisika. Iyo mavara anoshandiswa (yebhuruu, chena uye eorenji) anogadzira musiyano, simbisa zvakakosha zvinhu uye anoratidza chimiro chinomira. Imwechete yakasarudzika pfungwa yakagadziriswa inosiyanisa iyo nhete kubva kune vamwe vanogadzira. Ruzivo rweruzivo rwekuona rwakaita kuti rive nyore kuona zvigadzirwa zvemhando, uye kushandiswa kwemifananidzo panzvimbo yemifananidzo kwakaita kuti kurongedza kwacho kunakidze.

Kuzivikanwa

Nezve Mubairo wePulatinamu we A' Design Award

Mubairo wePulatinamu we A' Design Award wakahwinwa ne Winetime Seafood Kurongedza, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Winetime Seafood Kurongedza inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Winetime Seafood Kurongedza ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Kukura & Kupakiwa: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Matagi: seafood, fish, frozen food, packaging, branding
Tekinoroji Yekugadzira: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Changamire yeDhizaini: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Tsvakurudzo: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Chikurudziro: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Nguva yePurojekiti: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Mafambiro eBasa: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Zvikwereti zveMifananidzo: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com