World Cyber Games 2019 Xi'an Mutambo weEsports naKenneth Nienhuser

Dhizaini World Cyber Games 2019 Xi'an Mutambo weEsports naKenneth Nienhuser ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheChiitiko neMisangano.

GoridheChiitiko· 2020

World Cyber Games 2019 Xi'an Mutambo weEsports

na Kenneth Nienhuser

Mutengi: Eidetic Marketing

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheChiitiko

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Nezvekwa World Cyber Games 2019 Xi'an Mutambo weEsports

World Cyber Games 2019 Xi'an mutambo weesports wakaitwa kwemazuva mana panzvimbo yekuratidzira muXi'an, China. Chiitiko ichi chakavhara mamita zviuru makumi matatu skweya uye chakaunganidza vatambi mazana mashanu nevana kubva kunyika makumi matatu nenhatu. Dhizaini yacho yakavakirwa pachimiro checube chelogo yechiitiko. Mapoinzi, mipendero nemativi ecube zvakashandiswa pachikuva, pazviratidzo uye pazvinhu zvinotengeswa. Cube yakaenzaniswa pamupendero mumwe yakavakwa sechivakwa cheLED papurazi repakati. Nzira, zvikuva nezvivakwa zvakarongwa kutungamirira kufamba kwevashanyi. Purogiramu yaisanganisira makwikwi, mhemberero yekuvhura, mutambo wemimhanzi uye chiitiko checosplay.

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Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne World Cyber Games 2019 Xi'an Mutambo weEsports, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. World Cyber Games 2019 Xi'an Mutambo weEsports inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. World Cyber Games 2019 Xi'an Mutambo weEsports inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

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Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Kukura & Kupakiwa: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Matagi: game, eSports, WCG, World cyber games, festival
Tekinoroji Yekugadzira: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Changamire yeDhizaini: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Tsvakurudzo: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Chikurudziro: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Nguva yePurojekiti: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Mafambiro eBasa: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Nhengo dzeTimu: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung