Logothetis Packaging yeChikafu naAntonia Skaraki

Dhizaini Logothetis Packaging yeChikafu naAntonia Skaraki ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2021

Logothetis Packaging yeChikafu

na Antonia Skaraki

Mutengi: Logothetis

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Nezvekwa Logothetis Packaging yeChikafu

Amai Zvisikwa, kukurudzirwa kusingaperi, vanotungamirira kudhizaini inoshamisa yenzira yechinyakare. Purazi raLogothetis muZakynthos, Greece, rinoburitsa hunhu nekukosha kwenhaka yechiGiriki ine mukurumbira nenzira ine simba. Ruzivo rwekubva mumunda kusvika patafura rwunosangana nemashiripiti edhizaini, kutaurwa kwenyaya uye branding. Nekuzivikanwa kwakachena kwechinyakare uye shanduko inonakidza yevatengi vanhasi, packaging iyi inopa mweya unodziya unogamuchira vatengi vese kuti vaiwane!

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Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Logothetis Packaging yeChikafu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Logothetis Packaging yeChikafu inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Logothetis Packaging yeChikafu inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Kukura & Kupakiwa: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Matagi: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Tekinoroji Yekugadzira: Glass jars, paper boxes and metal tins.
Changamire yeDhizaini: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Tsvakurudzo: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Chikurudziro: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Nguva yePurojekiti: The project began and finished in 2019 in Athens, Greece.
Mafambiro eBasa: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Nhengo dzeTimu: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Zvikwereti zveMifananidzo: A.S. Advertising, 2019