Pop Up Magazine Zita Rekuvhura naRafael de Araujo

Dhizaini Pop Up Magazine Zita Rekuvhura naRafael de Araujo ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheFirimu, Vhidhiyo neAnimesheni.

SirivhaFirimu· 2020

Pop Up Magazine Zita Rekuvhura

na Rafael de Araujo

Mutengi: Pop Up Magazine

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheFirimu

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Nezvekwa Pop Up Magazine Zita Rekuvhura

Iyo purojekiti yaive rwendo rwekutsvagisa nyaya dzeKutiza (dingindira ra1999) zvinyoronyoro uye zvisina kujairika, zvichiratidza shanduko, zvinhu zvitsva nemhedzisiro kubva pane izvo. Ese mavonero akachena uye akasununguka kutarisisa, achisiyana neyakagadzikana chokwadi kubva pachiitiko chekutiza. Dhizaini iri inogara ichichinja uye morphing maumbirwo anomiririra inomiririra chiitiko chekuverenga, kunokonzerwa neimwe mhando yemamiriro ezvinhu. Kutiza kune zvakasiyana, kududzira uye danho rekutarisa rinosiyana kubva pakutamba kuenda kune rakakomba.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Pop Up Magazine Zita Rekuvhura, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Pop Up Magazine Zita Rekuvhura inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Pop Up Magazine Zita Rekuvhura chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Kukura & Kupakiwa: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Matagi: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Tekinoroji Yekugadzira: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Changamire yeDhizaini: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Tsvakurudzo: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Chikurudziro: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Nguva yePurojekiti: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Mafambiro eBasa: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Nhengo dzeTimu: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Zvikwereti zveMifananidzo: Rafael de Araujo, 2019.