Utobeera Shaqada Koowaad: Baakidhka Biirka Miraha oo uu sameeyey Jansword Zhu

Naqshadda Utobeera Shaqada Koowaad: Baakidhka Biirka Miraha oo uu sameeyey Jansword Zhu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2020 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2020

Utobeera Shaqada Koowaad: Baakidhka Biirka Miraha

Jansword Zhu uu sameeyay

Macmiilka: Jansword zhu

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

15,454

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #102296

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Utobeera Shaqada Koowaad: Baakidhka Biirka Miraha

Qoraalka Buugga: Utobeera waa naqshad baakidh loogu talagalay biirka miraha. Magaca Utobeera wuxuu ka soo dhashay ereyga Utopia, wuxuuna ka tarjumayaa qiyamka sumadda oo ah sinaanta, xuquuqda aadanaha, kala duwanaanta, gaar-ahaanta iyo jacaylka. Afar shakhsiyaad caan ah oo taariikhda farshaxanka ka soo jeeda ayaa lagu tafsiiray qaab sawir-gacmeed nooca 'psychedelic': ninka koofiyadda leh ee uu sameeyay Rene Magritte, gabar xidhan dhar Shiine ah, Bacchus oo ah ilaaha khamriga, iyo ilaaha Shiinaha ee cimriga dheer. Mid kasta oo miro ah oo ku jira farshaxanka asalka ah waxaa lagu badalay sawir mid dhijitaal ah oo miro ah. Naqshaddu waxay tixraacaysaa dhaqanka 'cyberpunk', waxayna isticmaashaa midabada Pantone iyo daabacaadda warqadda foolka (foil pressing).

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Utobeera Shaqada Koowaad: Baakidhka Biirka Miraha waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Utobeera Shaqada Koowaad: Baakidhka Biirka Miraha waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Utobeera Shaqada Koowaad: Baakidhka Biirka Miraha waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Cabbirka & Qaabaynta: 50mm*50mm*210mm
Summado: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Tiknoloojiyada Soo Saarka: Pantone color used, foiled press
Caqabadda Naqshadda: Concept of the illustration
Cilmi-baadhis: The trend research of Youngers.
Dhiirrigelinta: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Muddada Mashruuca: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Socodka Hawlgalka: The key frame proceeding illustrations.
Shatiyada: Copyrights belong to Utobeera and Jansword zhu.
Xubnaha Kooxda: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang