Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria oo uu sameeyey Bloom GmbH Nuernberg

Naqshadda Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria oo uu sameeyey Bloom GmbH Nuernberg waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2020 Abaalmarinta Dahabka ah ee A' Design Award.

DahabXirmooyin· 2020

Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria

Bloom GmbH Nuernberg uu sameeyay

Macmiilka: Bloom GmbH Nürnberg

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #102378

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria

Waqtiyadii dhexe, brewerers-ka maxalliga ahi waxay u ogolaadaan da 'da' ay ka weyn yihiin 600 oo sano maqaasiinno la jarjaray oo ka hooseeya qalcadda Nuremberg. Maamuusida taariikhdan, baakadaha "AEcht Nuernberger Kellerbier" waxay dib u eegaysaa dhab ahaan waqtiga. Calaamadda biirka ayaa muujineysa sawir gacmeed ka socda qalcaddii oo ku dul fadhida dhagxaan iyo foosto alwaax ah oo ku yaal maqaasiinka, oo lagu farsameeyay noocyo nooca guridda ah. Calaamadda shaabadaynta ee shirkadda "St. Mauritius" iyo sumadda shirkadda iyo midabkeeda midabkeedu yahay midabka naxaasta ahi waxay muujisaa farsamo iyo kalsooni.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Cabbirka & Qaabaynta: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Summado: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Caqabadda Naqshadda: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Dhiirrigelinta: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Shatiyada: Tucher Bräu GmbH und Co. KG
Xubnaha Kooxda: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Amaanta Sawirrada: Bloom GmbH Nürnberg