Naqshadda Neon Nights Primary Function: Meeqaanka Qabanqaabiyaha Bandhigga Ganacsi oo uu sameeyey Hong Kong Trade Development Council waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Munaasabadaha iyo Dhacdooyinka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.
LacagMunaasabad· 2021
Neon Nights Primary Function: Meeqaanka Qabanqaabiyaha Bandhigga Ganacsi
Hong Kong Trade Development Council uu sameeyay
Macmiilka: Hong Kong Trade Development Council
Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Munaasabad
Ku Guuleystaha Abaalmarinta La Xaqiijiyey
Xaqiiji Xaaladda Abaalmarinta #106406Naqshadeynta
Wax ku saabsan Neon Nights Primary Function: Meeqaanka Qabanqaabiyaha Bandhigga Ganacsi
Neon Nights waa naqshad dhacdo loo abuuray bandhig ganacsi oo dhar iyo moodo ah oo ka dhacay Hong Kong. Fikradda waxay isku dartaa isbeddellada midabka moodada ee hadda jira iyo muuqaalka calaamadaha waddooyinka neon-ka duqoobay ee Hong Kong. Saddex meel baa la naqshadeeyay. Rakib soo dhawayn ah ayaa taagan albaabka weyn ee goobta. Meesha laga soo galo hoolka bandhigga waxaa la siiyay daaweyn u dhiganta. Gudaha hoolka, meel u qaabaysan dhawr adeeg oo 300 mitir laba jibbaaran ah ayaa martigelisa bandhigyada moodada, seminaarrada iyo kulamada aan rasmiga ahayn. Sadarrada birta ah oo leh nashqado la gooyay, waxyaabaha midabaysan ee gadaal ka ifaya iyo calaamadaha qaabka neon-ka ah ayaa qaabeeya muuqaalka firfircoon.
Aqoonsiga
Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award
Neon Nights Primary Function: Meeqaanka Qabanqaabiyaha Bandhigga Ganacsi waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Neon Nights Primary Function: Meeqaanka Qabanqaabiyaha Bandhigga Ganacsi waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Neon Nights Primary Function: Meeqaanka Qabanqaabiyaha Bandhigga Ganacsi waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Gadaasha Naqshadeynta
Xirmada Warbaahinta
Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.
- Sifooyinka Gaarka ah
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Cabbirka & Qaabaynta
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Summado
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Tiknoloojiyada Soo Saarka
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Caqabadda Naqshadda
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Cilmi-baadhis
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Dhiirrigelinta
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Muddada Mashruuca
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Socodka Hawlgalka
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Shatiyada
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Xubnaha Kooxda
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Amaanta Sawirrada
- Hong Kong Trade Development Council
Maalgeliye
Sahamin Ka Shisheeya Designers.org
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