Snow Time L Khamri oo uu sameeyey Evan Chen and Ziming Guo

Naqshadda Snow Time L Khamri oo uu sameeyey Evan Chen and Ziming Guo waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2021

Snow Time L Khamri

Evan Chen and Ziming Guo uu sameeyay

Macmiilka: Lascaux Design Institute Inc.

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

26,442

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #110335

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Snow Time L Khamri

Gu Yue Long Shan waa kooxda ugu weyn ee khamriga jaalaha ah ee Shiinaha, oo la aasaasay 1664. Badeecada cusub ee ay u abuureen Gu Yue Long Shan, waxay gudbisaa fikradda ku raaxaysiga waqti gaabis ah. Naqshadaynta garaafku waxay ku salaysan tahay fikradaha biyaha, barafka, bariiska glutinous iyo waqtiga, kuwaas oo lagama maarmaan u ah khamriga jaalaha ah, oo muujinaya buuraha iyo biyaha deegaanka si ay u sameeyaan sawir dhamaystiran. Isticmaalayaasha dheddigga ah waxay soo saareen baakad khafiif ah, iyadoo la isticmaalayo filim saxarka saxarka ah, oo lagu daray habka galitaanka, si ay u soo saaraan dareenka duubista barafka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Snow Time L Khamri waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Snow Time L Khamri waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Snow Time L Khamri waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Cabbirka & Qaabaynta: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Summado: logo，packaging，illustrations，graphics
Tiknoloojiyada Soo Saarka: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Caqabadda Naqshadda: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Cilmi-baadhis: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Dhiirrigelinta: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Muddada Mashruuca: The project was launched in Shaoxing in July 2020.
Socodka Hawlgalka: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Xubnaha Kooxda: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang