Island Rain Spiked Sparkling Seltzer Packaging oo uu sameeyey Nicholas McMillan

Naqshadda Island Rain Spiked Sparkling Seltzer Packaging oo uu sameeyey Nicholas McMillan waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2021

Island Rain Spiked Sparkling Seltzer Packaging

Nicholas McMillan uu sameeyay

Macmiilka: Omaha Brewing Company

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

11,186

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #112913

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Island Rain Spiked Sparkling Seltzer Packaging

The brand and can designs for Omaha Brewing Company’s newest product, Island Rain, is inspired by island and beach-themed typography and subtly incorporates existing elements that can be easily distinguishable by those familiar to OBC, but not key to understanding the new spiked seltzer brand. The clean, crisp, white can is contrasted with splashes of color establishing a design language intended to target a younger consumer with easily identifiable flavors. Sold in an international market, Island Rain and Omaha Brewing Company look to positively impact the growing spiked seltzer market.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Island Rain Spiked Sparkling Seltzer Packaging waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Island Rain Spiked Sparkling Seltzer Packaging waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Island Rain Spiked Sparkling Seltzer Packaging si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The new logo is inspired by island and beach-themed typography while subtly incorporating elements that are easily distinguishable by those familiar with OBC, but not key to understanding the Island Rain brand.

A clean and crisp white can design compliments the logo and establishes a design language which will speak to a younger market, as well as, appeal to those who already enjoy Island Rain. Splashes of color allows for a consistent design with easily identifiable flavors.
Cabbirka & Qaabaynta: 12 FL OZ Aluminum
Can Height 413mm
Diameter 211mm
Summado: packaging, typography, clean, crisp, bright
Tiknoloojiyada Soo Saarka: The initial design was intended to be printed directly on substrate, instead the client decided to continue using shrink wrapped cans for the current production run.
Caqabadda Naqshadda: The most difficult challenge was to create a new and unique design that fulfilled the request of the client while not alienating a dedicated community who was already invested in the brewery.

Furthermore, a priority of this initiative was to produce a design that would allow for the lowest production cost available. Producing an eye-catching design that had to solve many marketing problems with a limited color palette also proved to be a challenge.
Cilmi-baadhis: Research Objectives
To determine how to distinguish OBCs new sparkling spiked seltzer from their existing beer products while also creating a product that would compete in a crowded market.

Research Methodology
Review of current client product design and that of potential competitors was observed. As the primary designer of past designs, I had knowledge of the aesthetic which the client wanted to move away from.

Data Collection
Qualitative

Participants and Experiments
Test market groups were introduced to the new product line to receive feedback before final production.
Dhiirrigelinta: Inspired by the crisp, refreshing taste and flavors of the low calorie refreshment brewed in S. Georgia, the design looked to distinguish Island Rain as a unique product line that would be sold to international markets.
Muddada Mashruuca: The project started in October 2019 in Omaha, Georgia USA and concluded in January 2020. Island Rain is now being distributed to international markets arriving on shelves in Guatemala in September 2020.
Socodka Hawlgalka: Pop open a can and enjoy the beverage that is Island Rain.