Organic Rice Bacdu oo uu sameeyey Kazuo Fukushima and Haruka Takeuchi

Naqshadda Organic Rice Bacdu oo uu sameeyey Kazuo Fukushima and Haruka Takeuchi waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2022

Organic Rice Bacdu

Kazuo Fukushima and Haruka Takeuchi uu sameeyay

Macmiilka: China State Farms Agribusiness Corp

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

32,349

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #114666

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Organic Rice Bacdu

Mashruucan ayaa ah midka soo koobaya dareenka kuwa sameeya bariiska macaan ee Wuchang. Fikradda naqshadeynta waa rooga dahabiga ah ee dabiiciga ah. La sameeyay naqshadda, kaas oo la xidhiidha goobta goobta bariiska ballaaran ee u muuqda dahab. Xirmada ayaa laga jaray rooga bariis oo dahabi ah. Markaa qaabka xirmada faakuumka waa block sida cube. Intaa waxaa dheer, sawirka shinbiraha waa in la caddeeyo beerashada organic. Naqshad si fudud u baakadaysay qiimaha beerashada organic ee Wuchang.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Organic Rice Bacdu waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Organic Rice Bacdu waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Organic Rice Bacdu waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Cabbirka & Qaabaynta: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Summado: Organic, Rice, Package, China, Duck
Tiknoloojiyada Soo Saarka: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Caqabadda Naqshadda: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Cilmi-baadhis: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Dhiirrigelinta: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Muddada Mashruuca: The project started in September 2019 and finished in September 2020 in Shanghai.
Socodka Hawlgalka: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Shatiyada: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Xubnaha Kooxda: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Amaanta Sawirrada: Image: Photographer zhu Jie