Tazo Refresh Baakidhinta Cabitaanka oo uu sameeyey PepsiCo Design and Innovation

Naqshadda Tazo Refresh Baakidhinta Cabitaanka oo uu sameeyey PepsiCo Design and Innovation waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2021

Tazo Refresh Baakidhinta Cabitaanka

PepsiCo Design and Innovation uu sameeyay

Macmiilka: PepsiCo Design & Innovation

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #118943

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Tazo Refresh Baakidhinta Cabitaanka

Tazo Refresh waa naqshadda baakidhinta khadka shaaha barafaysan ee tayada sare leh ee diyaarka ah in la cabbo. Khadku wuxuu ku salaysan yahay saddex dhadhan oo caan ah oo hadda jira, oo lagu magacaabo Zen, Awake iyo Passion. Shaahyada waa kuwo organic ah oo la shahaadeeyay, mana ay ku jiraan midabbo macmal ah ama macaan macmal ah. Baakidhinta waxaa lagu bixiyaa dhalooyin qofka keliya u ah oo 12 oonso ah iyo dhalooyin dad badan u ah oo 42 oonso ah oo laga sameeyay caag 100 boqolkiiba ah oo dib loo warshadeeyay. Midabbada geesinimada leh ee walxaha ayaa lagu isku daray midabka caddaanka si loo muujiyo dhadhan kasta oo cusub si cad marka ay kaydka saaran yihiin. Naqshadda ujeeddadeedu waa in ay hayso iibsadayaasha hadda jira iyo in ay soo jiidato dhagaystayaal aad u geesitooma.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Tazo Refresh Baakidhinta Cabitaanka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Tazo Refresh Baakidhinta Cabitaanka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Tazo Refresh Baakidhinta Cabitaanka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Summado: Packaging, Beverage
Dhiirrigelinta: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Xubnaha Kooxda: PepsiCo Design & Innovation

Akhri War-saxaafadeedka

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