Smoked Trout Hawlaha Aasaasiga ah: Baakadaynta Cuntada oo uu sameeyey Armeanu Creative Studio

Naqshadda Smoked Trout Hawlaha Aasaasiga ah: Baakadaynta Cuntada oo uu sameeyey Armeanu Creative Studio waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2021

Smoked Trout Hawlaha Aasaasiga ah: Baakadaynta Cuntada

Armeanu Creative Studio uu sameeyay

Macmiilka: Valeputna

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

29,133

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #119796

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Smoked Trout Hawlaha Aasaasiga ah: Baakadaynta Cuntada

Trout-ka Qiiqaysan waa naqshad baakad oo loogu talagalay alaabta kalluunka qiiqaysan. Baakaddu waxay ka samaysan tahay karton kraft ah oo leh dahab foil ah iyo warniish la doortay. Qaab wareegsan, qaab albaab dhexe (medieval) oo loo isticmaalay gooynta kartoonka iyo shaabad dahabi ah ayaa tilmaamaya dhaqanka, dhaxalka iyo maaddooyinka dabiiciga ah. Shaabadda iyo qaabka albaabku waxay ka muuqdaan dhammaan noocyada alaabta si loo muujiyo joogtaynta. Baakadda la laalaabay waxay cabbirkeedu yahay 11.5 dhinac 25 sentimitir. Qaabka isku dhufan wuxuu suurtageliyaa gelinta iyo xidhitaanka fudud ee alaabta, iyo sidoo kale kaydinta, gaadiidka iyo bandhigga shelf-ka oo fudud.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Smoked Trout Hawlaha Aasaasiga ah: Baakadaynta Cuntada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Smoked Trout Hawlaha Aasaasiga ah: Baakadaynta Cuntada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Smoked Trout Hawlaha Aasaasiga ah: Baakadaynta Cuntada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Cabbirka & Qaabaynta: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Summado: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Tiknoloojiyada Soo Saarka: The packaging is made of kraft carton, has golden folio and selective varnishing.
Caqabadda Naqshadda: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Cilmi-baadhis: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Dhiirrigelinta: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Muddada Mashruuca: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Socodka Hawlgalka: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Shatiyada: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Xubnaha Kooxda: Armeanu Ana
Armeanu Catalin
Amaanta Sawirrada: Main Image and optional images - Armeanu Creative Studio SRL - Romania