Solemici Packaging Baakidhka Alaabta Hilibka oo uu sameeyey Dmitry Kultygin

Naqshadda Solemici Packaging Baakidhka Alaabta Hilibka oo uu sameeyey Dmitry Kultygin waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2021

Solemici Packaging Baakidhka Alaabta Hilibka

Dmitry Kultygin uu sameeyay

Macmiilka: Dmitry Kultygin

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

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Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Solemici Packaging Baakidhka Alaabta Hilibka

Solemici waa nashqad baakidh loogu talagalay macmacaanka hilibka Talyaaniga sida salaami iyo prosciutto. Nashqadu waxay isbarbardhigtaa dhadhanka alaabta iyo shaqooyinka farsamada ee fanka Renaissance. Baakidhka ugu weyn waa saxan balaastik ah oo lagu daabacay qaab dhismeed marmar u eg. Madaxa warqadda ah waxaa lagu soo saaray daabacaad offset ah iyo shaabad dahab ah, taasoo taageerta astaanta heerka sare ee alaabta. Saxanka wuxuu leeyahay dherer 225 mm ah iyo balac 123 mm ah. Midabada dhalaalaya iyo faahfaahinta is-barbardhigga ah waxay ka caawiyaan alaabta inay ka soo baxdo shelfka dukaanka. Nashqadu waxay sidoo kale muujinaysaa ixtiraamka hababka wax soo saarka ee dhaqameed.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Solemici Packaging Baakidhka Alaabta Hilibka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Solemici Packaging Baakidhka Alaabta Hilibka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Solemici Packaging Baakidhka Alaabta Hilibka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Cabbirka & Qaabaynta: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Summado: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Tiknoloojiyada Soo Saarka: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Caqabadda Naqshadda: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Cilmi-baadhis: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Dhiirrigelinta: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Muddada Mashruuca: The project started in December 2020 in Moscow
Socodka Hawlgalka: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Xubnaha Kooxda: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin