The Taste of Heritage Kafeega Degdega Ah oo uu sameeyey Shawn Goh Chin Siang

Naqshadda The Taste of Heritage Kafeega Degdega Ah oo uu sameeyey Shawn Goh Chin Siang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2021

The Taste of Heritage Kafeega Degdega Ah

Shawn Goh Chin Siang uu sameeyay

Macmiilka: Hai Soon Leong Sdn. Bhd

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #123769

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan The Taste of Heritage Kafeega Degdega Ah

Naqshadeynta waxaa dhiirigeliyay asalka macmiilka - ganacsi qoys, jiil ilaa jiil. Si loo ilaaliyo oo loo gudbiyo dhadhanka, badeecada 'Dhadhanka Hidaha' ayaa la bilaabay. Waxa kale oo ay u adeegtaa sida calaamadda dalxiiska Malaysia, sidaas darteed naqshadeeyaha ayaa la yimid fikradda ilaalinta hiddaha dhaqanka, ku daraya fikradaha macmiilka, isku dhafka dhaqamada soo jireenka ah ee kooxaha qowmiyadaha kala duwan ee naqshadeynta si ay dad badan u fahmaan dhaqanka Malaysia iyo ku xamaasad leh fanka Malaysiya.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

The Taste of Heritage Kafeega Degdega Ah waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. The Taste of Heritage Kafeega Degdega Ah waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. The Taste of Heritage Kafeega Degdega Ah waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Cabbirka & Qaabaynta: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Summado: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Tiknoloojiyada Soo Saarka: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Caqabadda Naqshadda: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Cilmi-baadhis: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Dhiirrigelinta: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Muddada Mashruuca: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Socodka Hawlgalka: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Shatiyada: -
Xubnaha Kooxda: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Amaanta Sawirrada: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.