Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega oo uu sameeyey 19 Poludnik Agencja Reklamowa

Naqshadda Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega oo uu sameeyey 19 Poludnik Agencja Reklamowa waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2021

Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega

19 Poludnik Agencja Reklamowa uu sameeyay

Macmiilka: Mazurro

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #124176

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega

Qoraalka Buugga: Mazurro waa naqshad xirmo oo loogu talagalay kafeega. Naqshadu waxay ku dhisan tahay qaab garaaf gaar ah oo ku salaysan xarafka M. Qaabku wuxuu siiyaa kiisaska kafeega muuqaal xoog leh oo iska soo taagan. Qaabka joomatari ee fudud iyo kala duwanaanshaha xooggan waxay gacan ka geystaan in kiisasku ku soo baxaan alaabta laga iibiyo dukaammada. Qaabkan waxaa ka dhashay hal-abuurka Josef Hoffmann, oo ah mid ka mid ah aasaasayaasha Vienna Workshop, kaas oo qaabab fudud uu saameyn ku yeeshay bilowga casriyeynta hore. Kiisaska waxaa lagu daabacaa daabacaadda flexographic-ka. Waxaa la bixiyaa saddex dhadhan, mid kasta oo leh midab kala duwan iyo saldhig cad oo abuura saameyn birlaha ah oo ku dhaca meelo la doortay.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Mazurro Shaqada Ugu Weyn: Xirmada Buundada Kafeega waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Cabbirka & Qaabaynta: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Summado: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Tiknoloojiyada Soo Saarka: The packaging design was printed on flexographic printer.
Caqabadda Naqshadda: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Cilmi-baadhis: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Dhiirrigelinta: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Muddada Mashruuca: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Socodka Hawlgalka: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Shatiyada: Not applicable.
Xubnaha Kooxda: Paweł Mikołajec
Dawid Koruszowic
Amaanta Sawirrada: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020