Loacker Rebrand Baakidhka Cuntada oo uu sameeyey Marco Ventrice

Naqshadda Loacker Rebrand Baakidhka Cuntada oo uu sameeyey Marco Ventrice waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2022

Loacker Rebrand Baakidhka Cuntada

Marco Ventrice uu sameeyay

Macmiilka: Spider

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #127989

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Loacker Rebrand Baakidhka Cuntada

Loacker Rebrand waa nidaam baakidh iyo aqoonsi astaan ah oo loo sameeyay shirkad cunto oo taariikhi ah oo caan ku ah wafers iyo alaabooyinka shukulaatada. Astaanta waxay qaadataa qaab hub-astaan ah oo ka kooban Buurta Sciliar, oo tixraacaya magaca qoyska, xididdada iyo dabeecadda ku hareeraysan. Qoys kasta oo alaab ah waxaa lagu soo bandhigaa sharraxaad cad oo ku saabsan cuntada iyo maaddooyinka la isticmaalo. Kala sareynta qaybaha baakidhka ayaa dib loo qeexay, sawirrada alaabtuna waa kuwo dhab ah. Koodh ku yaal dhabarka baakidh kasta ayaa ku xiraya macluumaad dheeraad ah oo ku saabsan calaamadda iyo shayga.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Loacker Rebrand Baakidhka Cuntada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Loacker Rebrand Baakidhka Cuntada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Loacker Rebrand Baakidhka Cuntada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Cabbirka & Qaabaynta: different sizes
Summado: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Tiknoloojiyada Soo Saarka: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Caqabadda Naqshadda: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Cilmi-baadhis: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Dhiirrigelinta: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Muddada Mashruuca: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Socodka Hawlgalka: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Xubnaha Kooxda: Spider Adv, Loacker Team
Amaanta Sawirrada: All food images were realized featuring studio PiùLuce.