Grassy Premiados Baakidhka Kafeega oo uu sameeyey Dimitri Lociks

Naqshadda Grassy Premiados Baakidhka Kafeega oo uu sameeyey Dimitri Lociks waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2022

Grassy Premiados Baakidhka Kafeega

Dimitri Lociks uu sameeyay

Macmiilka: Grassy Caffè

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

27,497

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #128993

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Grassy Premiados Baakidhka Kafeega

Grassy Premiados waa naqshad baakidh loogu talagalay kafeega gaarka ah ee Brazil. Sanduuqu wuxuu leeyahay qaabab dabiici ah oo modular ah oo laga soo qaatay iniinaha mahogany, xabuubka kafeega iyo qalooca dhismaha casriga ah ee Brazil. Qaabka modular-ka ah wuxuu ogolaadaa isku dul-saarid iyo bandhig gaar ah oo khaanadaha lagu dhigo. Sanduuqu waxaa laga sameeyay kartoon leh dahaar madow, daabacaad kulul (hot stamping) iyo daabacaad hal-midab ah. Kafeega waxaa lagu haystaa bac caag ah oo leh siib ilaaliya xabuubka ka hortagga ogsijiinta. Sumad dhejis ah oo filim biro ah ka sameysan ayaa xiraya sanduuqa waxayna sitaa macluumaadka alaabta, taasoo suurtogeliseysa hagaajin degdeg ah oo qiimo jaban.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Grassy Premiados Baakidhka Kafeega waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Grassy Premiados Baakidhka Kafeega waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Grassy Premiados Baakidhka Kafeega waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Cabbirka & Qaabaynta: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Summado: package, Brazilian coffee, biomimetic, bio design,
Tiknoloojiyada Soo Saarka: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Caqabadda Naqshadda: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Cilmi-baadhis: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Dhiirrigelinta: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Muddada Mashruuca: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Socodka Hawlgalka: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Xubnaha Kooxda: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Amaanta Sawirrada: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.