Enjoy Happy Food Naqshadeynta Adeeggu oo uu sameeyey Ting-Han Chen

Naqshadda Enjoy Happy Food Naqshadeynta Adeeggu oo uu sameeyey Ting-Han Chen waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Meeta, Istaraatiijiga iyo Adeegga ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagAdeeg· 2022

Enjoy Happy Food Naqshadeynta Adeeggu

Ting-Han Chen uu sameeyay

Macmiilka: Play Design Lab

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Adeeg

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #131529

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Enjoy Happy Food Naqshadeynta Adeeggu

Mashruucan naqshadeynta ayaa muujinaya sida loogu beddelo iibiyaha kalluunka ee dhaqanka casriga ah ee ganacsiga elektaroonigga ah ee bulshada si looga jawaabo cudurka faafa, iyo in la isku xiro farqiga u dhexeeya wax iibsiga suuqa kalluunka ee dhaqameed iyo qaab nololeedka wax iibsiga ee internetka. Astaantu waxay salka ku haysaa xirfad-yaqaannimada kalluumaysiga 40-sano ee iibiyaha, habka suuqa dhaqanka ee macaamilka bulshada, oo waxay ka qaadataa amarada habaynta macaamiisha iyada oo loo marayo Line (app bulsheed aadka loo isticmaalo ee Taiwan) si loo keeno ugu cusub, maalin kasta. kalluunka badda oo la qabtay oo lagu taliyay cunto karinta.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Enjoy Happy Food Naqshadeynta Adeeggu waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Enjoy Happy Food Naqshadeynta Adeeggu waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Enjoy Happy Food Naqshadeynta Adeeggu waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
Cabbirka & Qaabaynta: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Summado: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Tiknoloojiyada Soo Saarka: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Caqabadda Naqshadda: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
Cilmi-baadhis: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Dhiirrigelinta: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Muddada Mashruuca: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Socodka Hawlgalka: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Xubnaha Kooxda: Design: Ting-Han Chen