Better Bodies Hi Aqoonsiga Astaanta Ganacsiga oo uu sameeyey Takahiro Eto

Naqshadda Better Bodies Hi Aqoonsiga Astaanta Ganacsiga oo uu sameeyey Takahiro Eto waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Balaatiinka ah ee A' Design Award.

BalaatiinGaraafig· 2022

Better Bodies Hi Aqoonsiga Astaanta Ganacsiga

Takahiro Eto uu sameeyay

Macmiilka: Better Bodies Hi

Ku Guuleystaha Abaalmarinta Balaatiinka ah ee A' Design Award ee Qaybta Garaafig

2,638,834

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #133445

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Better Bodies Hi Aqoonsiga Astaanta Ganacsiga

Better Bodies Hi waa aqoonsi astaan ganacsi oo loo sameeyay istuudiyo jimicsi. Aqoonsigu wuxuu ku salaysan yahay nooc far (typeface) ah oo isbeddela saddex marxaladood. Marka booqdayaashu ka guuraan qaybta soo dhaweynta una gudbaan aagga jimicsiga, farta ku qoran calaamadaha ayaa noqota mid ka dhumuc weyn oo ka ballaaran. Qaabka ugu dhuuban waxaa si xaddidan loogu isticmaalaa qaybta soo dhaweynta si loo abuuro jawi deggan. Qaabka ugu dhumucda weyn waxaa loo isticmaalaa aagga jimicsiga isagoo dherer ka badan hal mitir ah. Farta waxaa lagu dabaqaa astaanta (logo), degelka internetka, calaamadaha iyo alaabta la daabaco. Farta isbeddelaysa waxay ka caawisaa isticmaalayaasha inay tallaabo tallaabo ugu diyaariyaan jidhka iyo maskaxda jimicsiga.

Aqoonsiga

Wax ku saabsan Abaalmarinta Balaatiinka ah ee A' Design Award

Better Bodies Hi Aqoonsiga Astaanta Ganacsiga waa guuleystaha Abaalmarinta Balaatiinka ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado runtii aan caadi ahayn, qurux badan oo quruxsan. Guuleystayaasha Balaatiinka waa mucjisooyin hal-abuur, marag ka ah xuduudaha hal-abuurka maskaxda, waxayna muujiyaan xirfad aan la dhaafi karin iyo caqli naqshadeeyayaashooda. Naqshadahan waxaa laga filayaa inay noqdaan shaqooyin aad loo yaqaan oo qeexa qurxinta xilli, u adeega wanaagga bulshada una hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Better Bodies Hi Aqoonsiga Astaanta Ganacsiga waa shaqo muujinaysa heer sare oo hufnaan ah, iyadoo aan shaki lahayn adduunka ka dhigaysa meel ka wanaagsan sifooyinkeeda waxtarka leh iyo kuwa qiimaha leh. Better Bodies Hi Aqoonsiga Astaanta Ganacsiga waa shaqo ku guuleysatay Abaalmarinta Balaatiinka ah ee A' Design Award oo kicisa rabitaanno, dhiirigelisa, farxisa una abuurta farxad weyn.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Cabbirka & Qaabaynta: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Summado: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Tiknoloojiyada Soo Saarka: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Caqabadda Naqshadda: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Dhiirrigelinta: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Muddada Mashruuca: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Socodka Hawlgalka: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Xubnaha Kooxda: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima