Wu Sian Makhaayad Ganacsi oo uu sameeyey Gong Cha California and Vinci Solution

Naqshadda Wu Sian Makhaayad Ganacsi oo uu sameeyey Gong Cha California and Vinci Solution waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Qolalka Gudaha iyo Bandhigyada ee 2022 Abaalmarinta Birta ah ee A' Design Award.

BirGudaha· 2022

Wu Sian Makhaayad Ganacsi

Gong Cha California and Vinci Solution uu sameeyay

Macmiilka: Gong cha CA Franchise

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Gudaha

15,159

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #137016

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Wu Sian Makhaayad Ganacsi

Mashruuca naqshadeynta Gong cha, oo si habboon loogu magac daray, Wu Sian, wuxuu u tarjumayaa mid aan xad lahayn oo Shiinees ah waxaana laga arki karaa hamigiisa ballaarinta caalamiga ah. Aragtida ugu horreysa ee naqshadeynta guriga shaaha waxay gudbinaysaa meel raaxo leh oo casri ah oo loogu talagalay qof kasta oo ka socda dhammaan qaybaha nolosha si uu u dhadhamiyo oo uu ugu raaxaysto. Isticmaalka alwaax dabiici ah, dhagax marble, lahjadaha birta ah, iyo midabada sumadda gudaha gudaha guriga shaaha ayaa muujinaya qiyamka asaasiga ah ee shirkadda: Shaaha, Saaxiibka, Farshaxanka, Dhadhanka, iyo daqiiqada. Qalabka dabiiciga ah ee loo isticmaalo in lagu abuuro diirimaadka iyo dhiirigelinta ku raaxaysiga shaaha iyo deegaanka ku hareeraysan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Wu Sian Makhaayad Ganacsi waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Wu Sian Makhaayad Ganacsi waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Wu Sian Makhaayad Ganacsi waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Cabbirka & Qaabaynta: The project covers a total of 1,197 square footage.
Summado: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
Tiknoloojiyada Soo Saarka: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Caqabadda Naqshadda: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Cilmi-baadhis: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Dhiirrigelinta: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Muddada Mashruuca: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Socodka Hawlgalka: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Xubnaha Kooxda: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Amaanta Sawirrada: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global