Tsingtao 9 Degrees Baakadaha Biirku oo uu sameeyey Jin Zhang

Naqshadda Tsingtao 9 Degrees Baakadaha Biirku oo uu sameeyey Jin Zhang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2023 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2023

Tsingtao 9 Degrees Baakadaha Biirku

Jin Zhang uu sameeyay

Macmiilka: Tsingtao Beer

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

18,712

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #144952

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Tsingtao 9 Degrees Baakadaha Biirku

Tsingtao Beer waa mid ka mid ah noocyada biirka ee ugu caansan Shiinaha. Iyada oo ku saleysan muujinta astaanta, dhinaca calaamaduhu wuxuu u baahan yahay inuu muujiyo astaamaha maxalliga ah ee gobol kasta. Naqshadeeyuhu wuxuu adeegsadaa Hubei & # 039; wakiilka ugu badan "Yellow Crane Tower" si loo muujiyo sifooyinka deegaanka. Intaa waxaa dheer, Xiangyun, Crane, iyo dhalooyinka "Phoenix Feather" (Hubei aad bay u jeceshahay Phoenix) ka dhig sawirka oo dhan mid dabacsan; Isla mar ahaantaana, muuji "9 darajo", oo ah meesha ugu weyn ee wax lagu iibiyo, si si wax ku ool ah kor loogu qaado iibka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Tsingtao 9 Degrees Baakadaha Biirku waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Tsingtao 9 Degrees Baakadaha Biirku waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Tsingtao 9 Degrees Baakadaha Biirku si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Cabbirka & Qaabaynta: Width 65mm x Depth 65mm x Height 265mm
Summado: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Tiknoloojiyada Soo Saarka: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Caqabadda Naqshadda: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Cilmi-baadhis: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Dhiirrigelinta: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Muddada Mashruuca: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Socodka Hawlgalka: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Shatiyada: Intellectual property/patents/copyrights owned by Tsingtao Brewery