Chilled Milk Kartoonku oo uu sameeyey Kazuo Fukushima and Haruka Takeuchi

Naqshadda Chilled Milk Kartoonku oo uu sameeyey Kazuo Fukushima and Haruka Takeuchi waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2023 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2023

Chilled Milk Kartoonku

Kazuo Fukushima and Haruka Takeuchi uu sameeyay

Macmiilka: Meiji China Investment Co.,Ltd.

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

17,340

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #150429

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Chilled Milk Kartoonku

Caano cusub oo dhadhan fiican leh waxa kaliya oo siin kara lo'da lagu koray deegaan wanaagsan. Lo'duna waxay xor u tahay inay helaan raashiin isku dhafan oo ay ku jiraan nafaqooyin dheellitiran. Waxyigu waa lo'da tayada sare leh ee alaabtan. Tayada sare waxaa lagu muujiyay daabacaadda midabka dahabka, iyo sawirada gacanta lagu sawiray waxay muujinayaan dhadhanka dabiiciga ah. Intaa waxaa dheer, cawska afka lo'da ayaa muujinaya deegaanka taranta wanaagsan. Calaamadda lo'da ee dahabka ah ayaa calaamad u ah alaabtan. Waxayna ku habboon tahay suuqa Shiinaha.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Chilled Milk Kartoonku waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Chilled Milk Kartoonku waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Chilled Milk Kartoonku waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Cabbirka & Qaabaynta: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Summado: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Tiknoloojiyada Soo Saarka: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Caqabadda Naqshadda: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Cilmi-baadhis: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Dhiirrigelinta: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Muddada Mashruuca: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Socodka Hawlgalka: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Shatiyada: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Xubnaha Kooxda: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Amaanta Sawirrada: Photographer: Zhu Jie