Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha oo uu sameeyey Wallrus Design Studio

Naqshadda Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha oo uu sameeyey Wallrus Design Studio waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2023 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2023

Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha

Wallrus Design Studio uu sameeyay

Macmiilka: Wallrus Design Studio

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

12,693

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #151041

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha

Qoraalka Buugga: Waggner Coffee waa naqshad baakidh loogu talagalay calaamad qaxwo Jarmal ah. Kiisha waxaa lagu sawiray daaqado alwaax oo Jarmal qadiimi ah, oo loo sawiray qaab khadadeed, iyagoo calaamadda sumcadda lagu dhex dhigay. Calaamaddu waxay muujinaysaa deer (deero) ku fadhiya gurigiisa isagoo qaxwo cabbaya, oo iftiin ka danbeeya, taasoo tixraacaysa dadka habeenkii soo jeeda oo qaxwo cabba. Naqshaddan waxaa lagu daabacay habka daabacaadda rotogravure-ka oo saaran baakidh qaxwo ah oo bir-dahaadhsan, oo qiyaastiisu tahay 100 x 70 x 280 milimitir. Ujeeddadu waa in sumcadda si fudud loogu garto khaanadaha dukaanka ee cidhiidhiga ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Cabbirka & Qaabaynta: Width 100 mm x Depth 70 mm x Height 280 mm
Summado: Coffee, Packaging, German product, Wallrus
Tiknoloojiyada Soo Saarka: This product is rotogravure-printing on metalized coffee pouch.
Caqabadda Naqshadda: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Cilmi-baadhis: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Dhiirrigelinta: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Muddada Mashruuca: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Socodka Hawlgalka: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Shatiyada: Mockup: Wallrus Design Studio
Xubnaha Kooxda: Creative Director: Matin Mirzaei
Amaanta Sawirrada: Mockup: Wallrus Design Studio