Espresso Summadaynta Qaxwaha oo uu sameeyey Andromachi Kakava

Naqshadda Espresso Summadaynta Qaxwaha oo uu sameeyey Andromachi Kakava waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2024 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2024

Espresso Summadaynta Qaxwaha

Andromachi Kakava uu sameeyay

Macmiilka: ABC Design Communication

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #152991

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Espresso Summadaynta Qaxwaha

Baakadaha qaxwaha wuxuu u baahan yahay naqshad gaar ah sababtoo ah tartanka weyn. Cilmi-baarista lagu sameeyay oo ku saleysan koodhka midabka isbiresada, waxay Sottos Family siisay sawir qurux ahaan ka duwan baakadaha. Sidaa darteed, midabada baakadaha waxay qeexaysaa isku-darka qaxwaha, iyagoo u horseedaya miyirka macaamiisha inay midabka ku daraan dhadhanka iyo udgoonka la xidhiidha. Daraasadda si qoto dheer ayaa loo horumariyay iyadoo la tixgeliyay horumarka agabka maxaliga ah ee muujinaya summada qaxwaha isbiresada ee Sottos Family.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Espresso Summadaynta Qaxwaha waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Espresso Summadaynta Qaxwaha waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Espresso Summadaynta Qaxwaha waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Cabbirka & Qaabaynta: Metallic Pouch: Width 155mm x Height 325mm
Summado: espresso, sottos, coffee,
Tiknoloojiyada Soo Saarka: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Caqabadda Naqshadda: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Cilmi-baadhis: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Dhiirrigelinta: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Muddada Mashruuca: The project started in November 2019 in Athens and finished in December 2022 in Athens
Socodka Hawlgalka: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Xubnaha Kooxda: Costas Lakis
Andromachi Kakava