Moutai 1935 Baakadaynta Khamriga oo uu sameeyey Chengdu Wanjiazu Technology Co., Ltd

Naqshadda Moutai 1935 Baakadaynta Khamriga oo uu sameeyey Chengdu Wanjiazu Technology Co., Ltd waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2024 Abaalmarinta Dahabka ah ee A' Design Award.

DahabXirmooyin· 2024

Moutai 1935 Baakadaynta Khamriga

Chengdu Wanjiazu Technology Co., Ltd uu sameeyay

Macmiilka: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #153916

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Moutai 1935 Baakadaynta Khamriga

Moutai 1935 waa baakadayn loogu talagalay khamri Shiinees ah oo laga soo saaro gobolka Guizhou. Dhalada muraayadda ah waxay leedahay naqshado sare u taagan oo ku yaal gadaal casaan ah, kuwaas oo muujinaya muuqaallo dahab ah oo ah kuwa cusbada iibiya iyo ganacsiga khamriga ee magaalada Moutai. Naqshadahan waxaa laga dhaxlay sawirrada dhaqameed ee Shiinaha ee muujiya nolol-maalmeedka. Saddex goobood oo ah mawjado dahab ah ayaa lagu duubay garabka dhalada. Dusha naqshadaha sare u taagan waxaa lagu dhammeeyay buufin dhalaal leh, taas oo horumarisa qabashada iyo taabashada. Daboolka isku-dhafka zinc-ka ah wuxuu adeegsadaa qaab-dhismeed ilko-jajaban si looga hortago been-abuurka. Sanduuqa hadiyadda waxaa laga sameeyay kartoon dib loo warshadayn karo oo si dabiici ah u milmi kara.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Moutai 1935 Baakadaynta Khamriga waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Moutai 1935 Baakadaynta Khamriga waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Moutai 1935 Baakadaynta Khamriga waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Cabbirka & Qaabaynta: product dimensions,230 mm x 85 mm x 85 mm
Summado: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Tiknoloojiyada Soo Saarka: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Caqabadda Naqshadda: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Cilmi-baadhis: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Dhiirrigelinta: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Muddada Mashruuca: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Socodka Hawlgalka: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Xubnaha Kooxda: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)