Passion Fruit Biir oo uu sameeyey Jin Zhang

Naqshadda Passion Fruit Biir oo uu sameeyey Jin Zhang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2024 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2024

Passion Fruit Biir

Jin Zhang uu sameeyay

Macmiilka: Wuhan Sanbu Brand Design

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

15,096

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #161420

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Passion Fruit Biir

2024 waa Sanadka Masbaxa ee Shiinaha. Calaamadda ganacsiga ee biirkan waxaa la yiraahdaa "Isha Masbaxa Dahabiga ah", sidaas darteed naqshadeehu wuxuu sawiraa "masbaxa" oo matalaya ruuxa calaamadda iyo ruuxa Shiinaha, kaas oo noqday qayb muuqaal oo muhiim ah oo xidhmadan. Isla mar ahaantaa, tani waa biir farsameysan oo leh dhadhan midhaha xamuudka. Naqshadeehu wuxuu isticmaalaa laamaha iyo caleemaha midhaha xamuudka, iyo sidoo kale sabuulka sarreenka iyo hops-ka ugu muhiimsan karinta biirka, si uu u abuuro muuqaal noolnool, isagoo soo bandhigaya dhadhanka nasashada leh ee midhaha xamuudka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Passion Fruit Biir waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Passion Fruit Biir waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Passion Fruit Biir si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Cabbirka & Qaabaynta: height 250mm x diameter 80mm
Summado: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Tiknoloojiyada Soo Saarka: The bottle is made of iron
Caqabadda Naqshadda: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Cilmi-baadhis: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Dhiirrigelinta: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Muddada Mashruuca: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Socodka Hawlgalka: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Shatiyada: InBev jinlongquan beer (Hubei) Co., Ltd
Xubnaha Kooxda: Designer: Jin Zhang
illustration: Jin Zhang