Naqshadda Guotai Longjiu Zuncang Baijiu Xirmayn oo uu sameeyey Ying Song Brand Design Shenzhen Co., Ltd waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2024 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2024

Guotai Longjiu Zuncang Baijiu Xirmayn

Ying Song Brand Design Shenzhen Co., Ltd uu sameeyay

Macmiilka: Guizhou Guotai Liquor Group Co., Ltd.

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #161485

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Guotai Longjiu Zuncang Baijiu Xirmayn

Guotai Longjiu Zuncang waa naqshadaynta xirmaynta khamriga baijiu-ga Shiinaha ee heerka sare, kaas oo laga soo saaro aagga Webiga Chishui. Qaabka dahabiga ah ee bartamaha wuxuu xasuusinayaa Webiga Chishui oo maraya Bannaanka Yunnan-Guizhou iyo masduulaha oo dhex maraya daruuraha. Dhalada dhoobada ah waxa loo qaabeeyay sida shaabadda dhagaxa jade-ka ee boqortooyada, waxaana lagu xidhaa dabooyin bir ah oo ka yimaada dushiisa. Brocade, oo ah dun-dhigidda dhaqameedka Shiinaha, ayaa sameeya sumadda, waxayna xasuusinaysaa maradaha khamiisyada masduulaha ee boqortooyada. Khadadhka masduulaha ee gacanta lagu sawiray waxaa loo beddelay xog dhibco ah oo loogu talagalay mishiinka dun-dhigidda. Dhaladu waxay le'eg tahay 90 by 90 by 215 millimitir.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Guotai Longjiu Zuncang Baijiu Xirmayn waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Guotai Longjiu Zuncang Baijiu Xirmayn waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Guotai Longjiu Zuncang Baijiu Xirmayn si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Cabbirka & Qaabaynta: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Summado: Chinese Baijiu packaging, packaging design
Tiknoloojiyada Soo Saarka: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Caqabadda Naqshadda: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Cilmi-baadhis: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Dhiirrigelinta: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Muddada Mashruuca: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Socodka Hawlgalka: Bottle with metal cap from top
Xubnaha Kooxda: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Amaanta Sawirrada: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,