Nexus Waayo-aragnimada Calaamadda Bannaan oo uu sameeyey Responsive Spaces

Naqshadda Nexus Waayo-aragnimada Calaamadda Bannaan oo uu sameeyey Responsive Spaces waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Isdhexgalka, Iskaashiga iyo Waayo-aragnimada Isticmaalaha ee 2025 Abaalmarinta Birta ah ee A' Design Award.

BirIsdhexgal· 2025

Nexus Waayo-aragnimada Calaamadda Bannaan

Responsive Spaces uu sameeyay

Macmiilka: DC Tower

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Isdhexgal

15,317

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #162496

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Nexus Waayo-aragnimada Calaamadda Bannaan

Meel dhexe oo ku taal dhismaha ugu dheer Awsteriya, DC Tower ee Vienna, Responsive Spaces waxay abuurtay bannaan calaamad si loo la kulmo qiimayaasha munaaradda: The Nexus waxa uu keenayaa meel lagu nasto, lagu xiriiro oo lagu dib-u-xiriiro. Dhismahan warbaahinta waxa uu isticmaalaa macluumaadka dijitaalka ah, dhawaaqa, iyo nuurka si uu booqdayaasha ugu qaado safar aragti ahaan xoog leh oo si dareen ahaan ugu xiro naftada dhismaha. Interface taaban oo dheeraad ah ayaa u oggolaanaya martida inay baaraan wax kasta iyaga keligood. Inta nuxurka dijitaalka ah la tusinayo, qaababka nuurka ee midabka lagu calaamadeeyay oo waqtiga la isku-habbeysiiyay ayaa buuxinaya qolka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Nexus Waayo-aragnimada Calaamadda Bannaan waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Nexus Waayo-aragnimada Calaamadda Bannaan waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Nexus Waayo-aragnimada Calaamadda Bannaan waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Cabbirka & Qaabaynta: The room as the size of approximately 3 meters in width and 12 meters in length
Summado: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Tiknoloojiyada Soo Saarka: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Caqabadda Naqshadda: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Cilmi-baadhis: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Dhiirrigelinta: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Muddada Mashruuca: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Socodka Hawlgalka: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Shatiyada: none
Xubnaha Kooxda: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Amaanta Sawirrada: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ