Snack Baakadhaynta oo uu sameeyey Kazuo Fukushima and Haruka Takeuchi

Naqshadda Snack Baakadhaynta oo uu sameeyey Kazuo Fukushima and Haruka Takeuchi waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2025 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2025

Snack Baakadhaynta

Kazuo Fukushima and Haruka Takeuchi uu sameeyay

Macmiilka: Dali Foods

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #168316

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Snack Baakadhaynta

Dib-u-sumadeynta baakadhaynta Snack-ka ayaa beddesha aqoonsiga muuqaalka Haochidian, oo ah sumad cunto-yarad oo Shiinees ah oo si fiican u dhisan. Naqshadeedu waxay xoogga saaraysaa hab casri ah oo cayaar leh oo leh far-qoraal adag, calaamad dhoola-caddayn ah oo matalaysa farxadda, iyo muuqaallo dabaasha oo muujinaya jilicsanaanta qallalan. Midabyo gaara ah ayaa kala saaraya dhadhan kasta si loo aqoonsado si fudud iyo soo jiid raaf oo adag. Faahfaahinta kor-u-kaca iyo daabacaadda spot UV waxay ku daraan taabashada iyo tayada sare, taasoo kobcisa ku-hawlgelka macmiilka. Iyadoo isku dheellitireysa dhaqanka iyo casriyadda, baakadhayntu waxay soo jiidaysaa labadaba macaamiisha daacadda ah iyo kuwa da'da yar.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Snack Baakadhaynta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Snack Baakadhaynta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Snack Baakadhaynta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Cabbirka & Qaabaynta: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Summado: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Tiknoloojiyada Soo Saarka: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Caqabadda Naqshadda: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Cilmi-baadhis: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Dhiirrigelinta: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Muddada Mashruuca: The project started in May 2022 and finished in January 2023 in Shanghai.
Socodka Hawlgalka: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Shatiyada: Copyrights belong to Dali Foods
Xubnaha Kooxda: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Amaanta Sawirrada: Photographer: Zhu Jie