Hyzy World Youth Activity Center Aqoonsiga Shirkadeed oo uu sameeyey Ecust Creplus Design

Naqshadda Hyzy World Youth Activity Center Aqoonsiga Shirkadeed oo uu sameeyey Ecust Creplus Design waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2025 Abaalmarinta Dahabka ah ee A' Design Award.

DahabXayeysiin· 2025

Hyzy World Youth Activity Center Aqoonsiga Shirkadeed

Ecust Creplus Design uu sameeyay

Macmiilka: HYZY World Youth Activity Center

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Xayeysiin

166,683

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #170638

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Hyzy World Youth Activity Center Aqoonsiga Shirkadeed

Astaanta Hyzy World waxay qaadataa qaab wareeg ah, oo tilmaamaysa dhammaystirka iyo kaamilnimada, iyada oo si fudud oo isku xiran ku dareysa qaanso naqshadeed oo ah astaan muhiim ah. Marka la isku daro muujinno laba-cabbir ah iyo saddex-cabbir ah, naqshaddu waxay muujisaa fikradda Albaabka Mustaqbalka. Muuqaal gaar ah oo astaantu leedahay waa faahfaahin qolof-qalbi ah oo qarsoon: marka laga eego xagga sare, aragtida kor-hoos waxay muujisaa qalbi kaamilka ah, oo qorraxda hoosteeda, hoosku dabiici ahaan wuxuu sameeyaa qaab qalbi sidoo kale. Fikraddan labada-qalbi qurux ahaan waxay gudbisaa falsafadda aasaasiga ah ee summadda oo ah Barbaarinta Jacaylka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Hyzy World Youth Activity Center Aqoonsiga Shirkadeed waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Hyzy World Youth Activity Center Aqoonsiga Shirkadeed waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Hyzy World Youth Activity Center Aqoonsiga Shirkadeed waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.

Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."

The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."

The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales.
Summado: Logo, Branding, IP Design, Mascot design
Caqabadda Naqshadda: Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.”
Cilmi-baadhis: We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
Dhiirrigelinta: The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
Muddada Mashruuca: The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
Socodka Hawlgalka: Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
Shatiyada: All Copyrights ECUST-CRE+ Design, 2025
Xubnaha Kooxda: Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou
Amaanta Sawirrada: All Copyrights ECUST-Creplus Design, 2025