China Moutai Naqshadda Gudaha ee Dukaanka Tafaariiqda oo uu sameeyey Scene Aesthetics Design Co., Ltd

Naqshadda China Moutai Naqshadda Gudaha ee Dukaanka Tafaariiqda oo uu sameeyey Scene Aesthetics Design Co., Ltd waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Qolalka Gudaha iyo Bandhigyada ee 2026 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGudaha· 2026

China Moutai Naqshadda Gudaha ee Dukaanka Tafaariiqda

Scene Aesthetics Design Co., Ltd uu sameeyay

Macmiilka: Scene Aesthetics Design Co., Ltd

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Gudaha

6,326

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #181493

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan China Moutai Naqshadda Gudaha ee Dukaanka Tafaariiqda

China Moutai waa naqshad gudaha dukaan tafaariiqeed oo cabbirkiisu yahay 317 mitir oo laba jibbaaran, oo loo abuuray meel lagu soo bandhigo waayo-aragnimada summadda cabitaanka baijiu. Naqshaddu waxay isku daraysaa soo bandhigidda badeecadaha iyo qalab wax-is-dhexgal ah. Masago iyo sarreen ayaa loo habeeyay safaf laxan leh si loo muujiyo aqoonsiga gobolka. Giraangir midab ah ayaa muujinaysa sida midabka khamriga uu isu beddelo marka uu da'aado, halka darbi dhadhan ahna uu ku sharraxayo carfka suugada iyada oo loo marayo sawirro iyo qaybo ur leh. Shaashado daloolo leh ayaa xasuusinaya daloollada yaryar ee weelasha dhoobada ah waxayna u shaqeeyaan sidii kala qaybiye. Alwaax fudud, faahfaahin bir ah, midab cawlan oo lo'aad iyo dhammaystir caddaan khafiif ah ayaa sameeya midabbada guud.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

China Moutai Naqshadda Gudaha ee Dukaanka Tafaariiqda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. China Moutai Naqshadda Gudaha ee Dukaanka Tafaariiqda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. China Moutai Naqshadda Gudaha ee Dukaanka Tafaariiqda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Cabbirka & Qaabaynta: 317 square meters
Summado: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Tiknoloojiyada Soo Saarka: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Caqabadda Naqshadda: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Cilmi-baadhis: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Dhiirrigelinta: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Muddada Mashruuca: The first flagship store is expected to open in Singapore in June 2026.
Socodka Hawlgalka: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Xubnaha Kooxda: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang