Pastry Gift Box Sanduuqa Hadiyaddu oo uu sameeyey Fudesign - Kazuo Fukushima

Naqshadda Pastry Gift Box Sanduuqa Hadiyaddu oo uu sameeyey Fudesign - Kazuo Fukushima waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2019 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2019

Pastry Gift Box Sanduuqa Hadiyaddu

Fudesign - Kazuo Fukushima uu sameeyay

Macmiilka: Shanghai Yuyuan（group）co. Ltd

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

29,895

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #77858

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Pastry Gift Box Sanduuqa Hadiyaddu

Mr. Qiao waa summada keega ee Yu Yuan. Astaantu waxay higsaneysaa inay faafiso oo ay dhaliso eray wanaagsan oo afka ah goobta muuqaalka iyo magaalada Shanghai. Dhiirigelinta naqshadeynta waxay ka timaadaa naqshadaha taariikhiga ah ee Shanghai, waxay u taagan tahay dhaqanka gaarka ah. Naqshadaynta hal-abuurka ah waxay soo jiidatay nuxurka dhismaha kaas oo noqon kara sawir calaamad u ah qaabka hore ee Shanghai, oo lagu daray qaabka casriga ah. Waxay ka dhigaysa xirmada hadiyadda soo jiidata dalxiisayaasha si ay u iibsadaan sida takhasuska maxalliga ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Pastry Gift Box Sanduuqa Hadiyaddu waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Pastry Gift Box Sanduuqa Hadiyaddu waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Pastry Gift Box Sanduuqa Hadiyaddu waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Cabbirka & Qaabaynta: Width 250 mm x Depth 250 mm x Height 32 mm
Summado: Food, Package, Logo, Old Shanghai,
Tiknoloojiyada Soo Saarka: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Caqabadda Naqshadda: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Cilmi-baadhis: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Dhiirrigelinta: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Muddada Mashruuca: The project started in November 2018 in Shanghai and finished in January 2019.
Socodka Hawlgalka: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Xubnaha Kooxda: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing