Mirzam: Monsters Collection Baakadaha Shukulaatada oo uu sameeyey Backbone Branding

Naqshadda Mirzam: Monsters Collection Baakadaha Shukulaatada oo uu sameeyey Backbone Branding waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Dahabka ah ee A' Design Award.

DahabXirmooyin· 2021

Mirzam: Monsters Collection Baakadaha Shukulaatada

Backbone Branding uu sameeyay

Macmiilka: Backbone Branding

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #86552

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Mirzam: Monsters Collection Baakadaha Shukulaatada

Shukulaatada-sameeyayaasha Imaaraadka (Dubai) waxay u baahdeen summaynta shukulaatada digirta-ilaa-bar ee gacanta lagu sameeyay. Laga soo bilaabo magacaabista iyo aqoonsiga ilaa naqshadaynta alaabta iyo baakadaha, kooxdu waxay naqshadeeyeen shay kasta sheeko xiiso leh oo ku wareegsan fikradda oo dhan. Astaanta ku salaysan safarradii hore ee Orient-ka ee mara waddooyinka iyo waddooyinka badda ee la iloobay ee muddada dheer la iloobay ayaa la sameeyay. Socdaal ka yimid waddan ilaa waddan kale, la kulma daanyeerka iyo jilayaasha khuraafaadka ah. Naqshadaynta baakaduhu waa dhalanteedka safarka u dhexeeya khuraafaadka iyo xaqiiqada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Mirzam: Monsters Collection Baakadaha Shukulaatada waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Mirzam: Monsters Collection Baakadaha Shukulaatada waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Mirzam: Monsters Collection Baakadaha Shukulaatada waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Cabbirka & Qaabaynta: Width 31 mm x Depth 1 mm x Height 61 mm
Summado: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Tiknoloojiyada Soo Saarka: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Caqabadda Naqshadda: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Cilmi-baadhis: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Dhiirrigelinta: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Muddada Mashruuca: January-September 2015, Yerevan, Armenia
Socodka Hawlgalka: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Shatiyada: Copyrights belong to Mirzam Chocolate Makers
Xubnaha Kooxda: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Amaanta Sawirrada: All Photo Credits to Bacbkone Branding