India Packaging Baakadaynta Alaabta oo uu sameeyey Xiaomi

Naqshadda India Packaging Baakadaynta Alaabta oo uu sameeyey Xiaomi waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2020 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2020

India Packaging Baakadaynta Alaabta

Xiaomi uu sameeyay

Macmiilka: Xiaomi

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #92159

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan India Packaging Baakadaynta Alaabta

India Packaging waa nidaam baakadayn oo loo sameeyay khadka alaabooyinka elektaroonigga ah ee macmiilka oo laga iibiyo suuqa Hindiya. Naqshaddu waxay isticmaashaa qaabka midabka liinta iyo madowga oo isbarbardhig ah si ay u kordhiso saameynta muuqaalka iyo si ay u muujiso midabka ugu weyn ee summadda. Aag gaar ah oo ku yaal sanduuq kasta ayaa xambaarsan aqoonsiga summadda, sidaas darteed qaab isku mid ah ayaa lagu ilaaliyaa alaabooyinka qeybaha iyo cabbirrada kala duwan. Qaab-dhismeed cad oo ku yaal xaggan hore ayaa soo bandhigaya macluumaadka muhiimka ah ee alaabta, hal-ku-dhigga iyo dhibcaha iibka ee ugu waaweyn. Sanduuq kasta waxaa laga sameeyay warqad, oo la gooyay oo laysku laalaabay qaab.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

India Packaging Baakadaynta Alaabta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. India Packaging Baakadaynta Alaabta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. India Packaging Baakadaynta Alaabta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Cabbirka & Qaabaynta: dimension height 30-120, Length 50-95, width 32-50mm
Summado: electronic, orange, colorful, technology
Tiknoloojiyada Soo Saarka: material: Paper Structure: paper die cut and fold to box.
Caqabadda Naqshadda: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Cilmi-baadhis: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Dhiirrigelinta: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Muddada Mashruuca: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Socodka Hawlgalka: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Shatiyada: Copyrights belong to Xiaomi, 2019
Xubnaha Kooxda: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Amaanta Sawirrada: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge