Typotect Identiteti i Markës nga Seulah Choi

Dizajni Typotect Identiteti i Markës nga Seulah Choi është një fitues shumë i vlerësuar i çmimit prestigjioz 2020 Çmimi i Bronztë A' Design Award në Kategorinë e Konkurrimit Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual.

BronziGrafikë· 2020

Typotect Identiteti i Markës

nga Seulah Choi

Klienti: Seulah Choi

Fitues i Çmimi i Bronztë A' Design Award në Kategorinë Grafikë

12,105

Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #104366

Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth Typotect Identiteti i Markës

Typotect është një identitet marke i krijuar për një muze arti modern kushtuar veprës së Piet Zwart, një pioner i modernizmit. Emri kombinon fjalët tipografi dhe arkitekt, duke reflektuar dy fushat në të cilat punoi Piet Zwart. Identiteti riinterpreton tre elemente të gjetura në dizajnet e tij: tre ngjyra primare, elemente të holla lineare dhe forma të sheshta të vendosura brenda hapësirës së hapur. Një vijë e hollë e kuqe shfaqet në pjesën e sipërme të çdo aplikimi, ndërsa ngjyrat blu dhe verdhë mbushin format e sheshta. Identiteti bazohet në print dhe aplikohet në postera, karta emrash, bileta dhe stiker muri.

Njohja

Rreth Çmimi i Bronztë A' Design Award

Typotect Identiteti i Markës është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Typotect Identiteti i Markës pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Typotect Identiteti i Markës i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Dimensionet & Paketimi: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Etiketat: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Teknologjia e Prodhimit: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Sfida e Dizajnit: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Kërkimi: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Frymëzimi: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Kohëzgjatja e Projektit: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Rrjedha e Operimit: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.