Neon Nights Hapësira e Organizatorit të Panairit Tregtar nga Hong Kong Trade Development Council

Dizajni Neon Nights Hapësira e Organizatorit të Panairit Tregtar nga Hong Kong Trade Development Council është një fitues shumë i vlerësuar i çmimit prestigjioz 2021 Çmimi i Argjendtë A' Design Award në Kategorinë e Konkurrimit Dizajni i Ngjarjeve dhe Evenimenteve.

ArgjendiNgjarje· 2021

Neon Nights Hapësira e Organizatorit të Panairit Tregtar

nga Hong Kong Trade Development Council

Klienti: Hong Kong Trade Development Council

Fitues i Çmimi i Argjendtë A' Design Award në Kategorinë Ngjarje

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Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #106406

Vizitoni Faqen Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth Neon Nights Hapësira e Organizatorit të Panairit Tregtar

Neon Nights është një dizajn eventi i krijuar për një panair tregtar mode në Hong Kong. Koncepti ndërthur tendencat aktuale të ngjyrave në modë me pamjen e shenjave retro të rrugëve me neon të Hong Kongut. U dizajnuan tri zona. Një instalacion mirëseardhjeje qëndron në hyrjen kryesore të vendngjarjes. Hyrja e sallës së ekspozitës mori një trajtim përputhës. Brenda sallës, një hapësirë shumëfunksionale prej 300 metrash katrorë strehon shfaqje mode, seminare dhe takime informale. Korniza metalike me modele të prera me matricë, panele me ngjyra të ndriçuara nga pas dhe shenja në stil neoni formësojnë pamjen plot gjallëri.

Njohja

Rreth Çmimi i Argjendtë A' Design Award

Neon Nights Hapësira e Organizatorit të Panairit Tregtar është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Neon Nights Hapësira e Organizatorit të Panairit Tregtar pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Neon Nights Hapësira e Organizatorit të Panairit Tregtar është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Dimensionet & Paketimi: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Etiketat: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Teknologjia e Prodhimit: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Sfida e Dizajnit: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Kërkimi: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Frymëzimi: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Kohëzgjatja e Projektit: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Rrjedha e Operimit: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Patentat: Copyrights belong to Hong Kong Trade Development Council, 2019
Anëtarët e Ekipit: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Kreditë e Imazheve: Hong Kong Trade Development Council