Dizajni Dou Xiaojiu Dizajn Paketimi nga Lei Xue është një fitues shumë i vlerësuar i çmimit prestigjioz 2024 Çmimi i Bronztë A' Design Award në Kategorinë e Konkurrimit Dizajni i Paketimit.

BronziPaketim· 2024

Dou Xiaojiu Dizajn Paketimi

nga Lei Xue

Klienti: Beijing Forestry University

Fitues i Çmimi i Bronztë A' Design Award në Kategorinë Paketim

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Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #159368

Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth Dou Xiaojiu Dizajn Paketimi

Historia e Dou Xiaojiu është një markë pijesh alkoolike në shishe të vogla e zhvilluar për punonjësit administrativë në qytetet e nivelit të parë të Kinës. Si një markë kulturore dhe krijuese e pijeve alkoolike, ajo përdor konceptin e vizatimeve animuese dhe kutive surprizë, të cilat tregojnë historinë e punonjësve administrativë përmes ilustrimeve në trupin e shishes, duke rezonuar me konsumatorët. Dou Xiaojiu ka ndryshuar rrënjësisht perceptimet e njerëzve për pijet alkoolike në aspektin e shijës, dizajnit dhe teksteve reklamuese, duke u sjellë konsumatorëve një surprizë të këndshme. Marka Dou Xiaojiu ka kuptim të dyfishtë, duke përfaqësuar pijet alkoolike kineze që i bëjnë konsumatorët të lumtur.

Njohja

Rreth Çmimi i Bronztë A' Design Award

Dou Xiaojiu Dizajn Paketimi është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Dou Xiaojiu Dizajn Paketimi pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Dou Xiaojiu Dizajn Paketimi i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: " Dou Xiaojiu 's Story" is a small-bottle liquor brand developed for white-collar workers in China's first-tier cities. As a cultural and creative liquor brand, it features the concept of "cartoon + blind box", which tells the story of white-collar workers through cartoons on the bottle body, resonating with consumers. " Dou Xiaojiu " has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.
Dimensionet & Paketimi: Single bottle: 15mm*7mm*3mm
Box: 320mm*320*50mm
24 bottles transportation box: 340mm*220mm*340mm
Etiketat: Small-scale Baijiu; Comics; Young generation; Brand design; Product packaging
Teknologjia e Prodhimit: The “Dou Xiao Jiu” Baijiu bottle is a high-quality transparent glass bottle with the cap of silver-plating process. The packaging has two types, one type is sold individually, the other is gift box containing 6 bottles, made of white cardboard, mainly in the form of blind boxes. In addition, its transport package is equipped with kraft paper, a total of 4 gift boxes per transport package, for protecting the transportation process. This Baijiu (Chinese liquor) comes from China’s famous company of Fen-flavor Liquor. The alcohol content is 40%, which is more acceptable for young people.
Sfida e Dizajnit: Creativity:
“Dou Xiao Jiu” brand has double meanings. The Chinese character “Dou” literally means “soybean” in English, which represents grain, and it is metaphor for Baijiu brewed from grain. Another meaning is that it's the same sound with Chinese character “Funny”, representing “interesting, happy, and joyful”.
The literal translation of “Xiao Jiu” is the number 9. In Chinese culture, it represents the meaning of “ Long and long happiness”. Another meaning is homonymous with the Chinese word “liquor”, which means that the product type is Small-scale Baijiu.
In conclusion, the double meaning of the brand is that it represents the Chinese Small-scale Baijiu that can make consumers feel happy, funny and interesting.
Challenge:
The first challenge in creative design process is to create the natural emotional links with young consumers by more interesting new form of “Dou Xiao Jiu” brand. The second challenge is to solve the conflict between the richness of cartoon comics and the unity of brand image, as well as to ensure the timely update of “Dou Xiao Jiu” comic story.
Kërkimi: Type: Brand Design Research
Goal: Design a best-selling liquor brand online for China's new generation of young people.
Methods: The questionnaire interview, big data analysis, target group research, brand planning analysis are used in this project, and Photoshop, Adobe Illustrator, C4D software are also used to create and design “Dou Xiao Jiu” brand. Meanwhile, the variety of commodity packaging printing processes for batch production are used comprehensively.
Results: The brand and packaging design characteristics of “Dou Xiao Jiu” are identified as miniaturization, IP comic image, modularity and green environmentally.
Effectiveness/Impact: It is the first small comic-themed Baijiu brand for public in China. “Dou Xiao Jiu” has subverted people’s cognition of the past liquor from the different dimensions of liquor taste, brand design, product copywriting, which brought the surprise for consumers. Therefore “Dou Xiao Jiu” Baijiu has achieved good sales after its marketing.
Frymëzimi: According to research, the main consumer group of small bottles of liquor is young people in first-tier cities. In the era of Internet marketing, these people like individualization and uniqueness. We need to establish an emotional connection with them through a "storytelling" design. The packaging should meet the requirements of both offline restaurant sales and online retail.
Kohëzgjatja e Projektit: The project commenced in March 2021 in Beijing and was completed in December 2021 in Beijing and commenced in March 2022 in the market.
Rrjedha e Operimit: The product is mainly sold on shopping websites and 24-hour convenience stores, and the sales scenes are including young people’s shopping, friends gathering, and drinking alone. The consumers usually drink the “Dou Xiao Jiu” Baijiu with dishes such as barbecue, hot pot and etc., which are favored by Chinese young people.
Patentat: This work is all original images not copyrighted.
Anëtarët e Ekipit: LeiXue
XingxingLi
YangMao
YiLi
Kreditë e Imazheve: This work is all original images not copyrighted.