The Imperial Patek Philippe Kampanjë Marketingu nga Phillips

Dizajni The Imperial Patek Philippe Kampanjë Marketingu nga Phillips është një fitues shumë i vlerësuar i çmimit prestigjioz 2024 Çmimi i Argjendtë A' Design Award në Kategorinë e Konkurrimit Dizajni i Reklamimit, Marketingut dhe Komunikimit.

ArgjendiReklamim· 2024

The Imperial Patek Philippe Kampanjë Marketingu

nga Phillips

Klienti: Phillips

Fitues i Çmimi i Argjendtë A' Design Award në Kategorinë Reklamim

188,444

Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #160427

Vizitoni Faqen Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth The Imperial Patek Philippe Kampanjë Marketingu

Kampanjë globale multimediale nga Phillips në bashkëpunim me Bacs dhe Russo për të promovuar shitjen e një ore të rrallë Patek Philippe, që dikur i është përkatuar Aisin Gioro Puyi, i njohur në mbarë botën si Perandori i Fundit, duke përfshirë dizajnin e logos, trailer cinematografik, video dokumentar historik, katalog dhe turne ekspozite me ndalesë në New York, Londër, Taipei, Singapor dhe Hong Kong; duke sjellë në jetë historinë unike dhe prejardhjen e orës.

Njohja

Rreth Çmimi i Argjendtë A' Design Award

The Imperial Patek Philippe Kampanjë Marketingu është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. The Imperial Patek Philippe Kampanjë Marketingu pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. The Imperial Patek Philippe Kampanjë Marketingu është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: On May 23, 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe Ref. 96QL once belonging to Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million in Hong Kong. Offered at auction were also artifacts, including a red paper fan. The global multimedia marketing campaign included a video trailer, viewings in New York, London, Taipei, Singapore and Hong Kong, a catalogue set; further, a video documentary telling the story of the friendship between Puyi and his Soviet interpreter to whom he gifted his watch, presented on a bespoke video tablet. The exhibition display featured a custom case with the watch appearing to be floating in space, turning around its axis, and a magnifying glass to appreciate the details of the watch dial.
Dimensionet & Paketimi: As this project was a multimedia campaign, including print, digital, packaging and architectural components, the established branding needed to be scalable and applicable across all touch points of the campaign.
Etiketat: Patek Philippe, the last Emperor, Phillips, Phillips in Association with Bacs & Russo
Teknologjia e Prodhimit: The striking red color accent was carried through all elements of the campaign: a grand catalogue design featuring a slip case, further a video tablet, both wrapped in red book cloth with red foil stamping of the logo. The custom exhibition space appeared as if entering a red lacquered box with the watch display case as centerpiece masterfully engineered by Dietlin, framed by video screens displaying the trailer on each side.
Sfida e Dizajnit: The task was to balance the historical context and provenance of the watch with a visually impactful campaign.
The production challenge was to make the watch appear floating with invisible support mechanism in the display case. A further challenge was to scale the global exhibition tour according to venue size and restrictions. The New York exhibition for example was the first stop of the tour and a far more open space. There, the stairs became a significant part of the exhibition experience with a long red carpet runner. The custom watch case wasn't ready yet at that time and another case alternative had to be found.
Kërkimi: The documentary film was the result of years of research including the authentication of the watch involving experts.
Frymëzimi: The story and provenance behind this watch is unique: the friendship between Puyi (the last emperor) and his Soviet interpreter to whom he gifted his Patek Philippe while in captivity. Phillips’ Marketing department developed a logo reminiscent of a movie title, drawing inspiration for the campaign trailer from Bertolucci's "The Last Emperor", which was incorporated into the global exhibition design on video screens. The striking red color accent was carried through all elements of the campaign, including catalogue design, video tablet, and custom exhibition space which was inspired by the Forbidden City.
Kohëzgjatja e Projektit: The global marketing campaign was realized in Spring 2023 with exhibitions of the watch in New York, London, Taipei, Singapore and Hong Kong.
Rrjedha e Operimit: The interaction with the campaign was multifaceted: The global exhibition could be experienced in person with the Patek Philippe watch presented floating in a custom display case. The video documentary, in addition to being available for viewing online, was presented on a bespoke video tablet (Vpak) that appeared like a conventional book, however when opened, revealed a video screen that auto played.
Patentat: Watch display case by Lekoni
Anëtarët e Ekipit: CMO: Amy Wexler
Creative Director: Martin Schott
Creative Director: Gertrude Wong
Creative Director: Mark Mayer
Creative Director: Arthur Touchot
Designer: Tirso Montan
Designer: Grace Neighbour
Production Manager: Ally Mintz
Production Manager: Chris Ward
Production Manager: Cherub Ng
Director, Trailer: Alan Williams, Imaginary Forces
Documentary Animation: Pastèque Productions
Documentary Production (Chicago): Converge Crew
Documentary Production (Hong Kong): AEM Productions Limited
Documentary Production (London): Thomas de Cruz Media
Documentary Editor: Richard Rogers
Catalogue Printer: CA Design
Video book: VPak
Exhibition Architect: Lekoni
Display case: Dietlin
Kreditë e Imazheve: Phillips