Easy For Us Funksioni Parësor: Fushatë Reklamuese nga Cheil Egypt

Dizajni Easy For Us Funksioni Parësor: Fushatë Reklamuese nga Cheil Egypt është një fitues shumë i vlerësuar i çmimit prestigjioz 2026 Çmimi i Argjendtë A' Design Award në Kategorinë e Konkurrimit Dizajni i Reklamimit, Marketingut dhe Komunikimit.

ArgjendiReklamim· 2026

Easy For Us Funksioni Parësor: Fushatë Reklamuese

nga Cheil Egypt

Klienti: Samsung Elcectronics Egypt

Fitues i Çmimi i Argjendtë A' Design Award në Kategorinë Reklamim

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Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #177825

Vizitoni Faqen Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth Easy For Us Funksioni Parësor: Fushatë Reklamuese

Teksti i Librit: Kur një pajisje dështon, ajo ngjall shqetësim. Fushata e Ekipit Krijues të Cheil Egjipt e shndërron çdo plasaritje, defekt dhe ngadalësim në një rrugë drejt mbështetjes së Samsung. Çdo keqfunksionim bëhet një sinjal i qartë se ndihma profesionale është e disponueshme, duke i udhëhequr përdoruesit drejt zgjidhjeve të besueshme dhe duke treguar se edhe nëse pajisjet janë të brishta, mbështetja e mban qetësinë mendore plotësisht të mbrojtur.

Njohja

Rreth Çmimi i Argjendtë A' Design Award

Easy For Us Funksioni Parësor: Fushatë Reklamuese është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Easy For Us Funksioni Parësor: Fushatë Reklamuese pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Easy For Us Funksioni Parësor: Fushatë Reklamuese është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: Hard for you Easy for us A human-centered message showing empathy toward the customer’s frustration when their device breaks, something that feels like a disaster to them, while reassuring that Samsung’s service network can handle it effortlessly.
The cracked phone screen is cleverly visualized as a map, symbolizing how Samsung’s widespread service centers are always close, turning a problem, the crack, into a pathway to help.
Dimensionet & Paketimi: Final artwork dimensions 3600 in 3600 px at 300 dpi optimized for both high resolution digital displays and offset print. Color profile cmyk iso Coated v2 for print and srgb for screen use. Assets were created using vector-based elements to ensure scalability without quality loss. Fonts used are web-safe and print-compatible. File formats delivered ai, psd and png for multichannel deployment.
Etiketat: Cracked screen visual, Urban map integration, Customer service design, Location-based service, Emotional storytelling, Visual communication, Service accessibility, Graphic design campaign, User-centered design, Mixed media artwork
Teknologjia e Prodhimit: The key visual was developed using non-destructive editing workflows in Adobe Photoshop and Illustrator. The shattered screen effect was composited using high-resolution texture overlays and blending modes, while the map data was extracted via GIS-based vector rendering for precise urban detailing. Typography follows a grid-based layout system to ensure visual harmony. The final output is optimized for both print and digital at 300 DPI
Sfida e Dizajnit: The main challenge was balancing emotional impact with clear service messaging. Visually merging a cracked phone with a city map required careful composition to avoid confusion. Limited access to accurate geolocation data and ensuring cultural relevance in a diverse market were key obstacles. Internally, aligning with brand tone while addressing urgent user pain points made the design process both complex and creatively demanding.
Kërkimi: This was applied design research aimed at improving customer service communication. Using mixed methods, we combined user interviews, competitor analysis, and service heatmaps. Tools included surveys, GIS mapping, and A/B visual testing with 50 participants. Results showed users respond better to location-aware visuals. Insights shaped a design that boosted service trust and accessibility, directly impacting brand perception and user engagement in real life scenarios.
Frymëzimi: When your phone breaks, it’s more than just a cracked screen it’s a moment of panic.
Your memories, your work, your connection to the world all suddenly feel fragile.
In that moment, you’re not just looking for repair you’re looking for reassurance. For someone who understands how much your device means to you.
Kohëzgjatja e Projektit: The project commenced in January 2025 in Cairo, Egypt, and was completed in April 2025. All stages of concept development, design, and production were carried out locally. The final visual was launched as part of a nationwide customer service campaign and exhibited at the Cairo Design Week in May 2025.
Rrjedha e Operimit: This visual communicates a simple message: when your phone breaks, help is just minutes away. The cracked screen with a city map inside symbolizes both the problem and the solution and location-based support. Viewers instantly understand the ease of accessing customer service nearby. The message is emotional yet practical, creating trust by showing how quickly and reliably help can arrive when it's most needed.
Patentat: Copyrights belong to Cheil Egypt 2025.
Cheil Egypt 2025 Samsung Elcectronics Egypt.
Anëtarët e Ekipit: Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.
Kreditë e Imazheve: Client: Samsung Electronics Egypt.
Advertising Agency: Cheil Egypt.
Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.