Xiaoyou Cultural Creative Liquor Paketim për Shishe Pijesh Alkoolike nga Wen Liu

Dizajni Xiaoyou Cultural Creative Liquor Paketim për Shishe Pijesh Alkoolike nga Wen Liu është një fitues shumë i vlerësuar i çmimit prestigjioz 2026 Çmimi i Argjendtë A' Design Award në Kategorinë e Konkurrimit Dizajni i Paketimit.

ArgjendiPaketim· 2026

Xiaoyou Cultural Creative Liquor Paketim për Shishe Pijesh Alkoolike

nga Wen Liu

Klienti: Shanxi Dianfan Cultural and Creative Industry Co., Ltd.

Fitues i Çmimi i Argjendtë A' Design Award në Kategorinë Paketim

20,912

Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #178024

Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth Xiaoyou Cultural Creative Liquor Paketim për Shishe Pijesh Alkoolike

Xiaoyou Cultural Creative Liquor është një dizajn shisheje qeramike dhe paketimi për një pije alkoolike kineze. Shishja e merr formën e saj nga Xiaoyou, një enë bronzi për pije alkoolike në formë bufi e Dinastisë Shang, e cila ruhet në Muzeun Shanxi. Motivet e gjarprit, të krahëve dhe të dragoit Kui janë thjeshtuar në vija të pastra. Trupi është prej qeramike Jingdezhen të zezë mat dhe është zbukuruar me detaje prarimi metalik, ndërsa kapaku dhe seti i pirjes kombinojnë qeramikën me metalin. Kapaku i jashtëm në formë bufi hapet duke u rrotulluar me dorë, duke përsëritur mënyrën se si përdorej ena origjinale.

Njohja

Rreth Çmimi i Argjendtë A' Design Award

Xiaoyou Cultural Creative Liquor Paketim për Shishe Pijesh Alkoolike është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Xiaoyou Cultural Creative Liquor Paketim për Shishe Pijesh Alkoolike pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Xiaoyou Cultural Creative Liquor Paketim për Shishe Pijesh Alkoolike është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: Xiaoyou Cultural Creative Liquor embodies three millennia of civilization, rejuvenated through contemporary design. The bottle draws inspiration from the bronze artifact Xiaoyou housed in the Shanxi Museum, distilling classic motifs such as serpent patterns, wing patterns, and Kui dragon patterns. While preserving the artifact's essence, the design reinterprets its form with elegant and simplified lines, aligning with modern aesthetics. Crafted from Jingdezhen ceramic, the bottle undergoes meticulous artistry and rigorous testing to ensure both secure liquor storage and transport convenience. This integration allows ancient motifs to merge seamlessly into daily life, continuing the warmth of civilization.
Dimensionet & Paketimi: 139mm x 137.5mm x 62.5mm
Etiketat: Revitalized Heritage, Ancient "Angry Birds", Tangible History, The Cultural Gift, Collector’s Edition
Teknologjia e Prodhimit: The bottle body is crafted from matte black ceramic, echoing the serene and rustic visual texture of the Xiaoyou vessel. Embellished with metallic gilding, the motifs and details are outlined with a lustrous finish against the subdued ceramic base, enhancing the visual depth and refinement. Components such as the bottle cap and drinking set integrate ceramic with metal materials. The gilding technique not only elevates the recognizability of cultural symbols but also imbues the artifacts with a modern elegance that is both dignified and dynamic. The design pays homage to the historical texture of bronze artifacts through its material essence, while modern craftsmanship ensures practical durability and artistic appeal, achieving an organic fusion of traditional material language and contemporary aesthetics.
Sfida e Dizajnit: On the historical dimension, it is necessary to strike a balance between the solemnity of the Xiaoyou artifact and the daily functionality of cultural and creative products, avoiding the excessive trivialization or commercialization of cultural symbols. On the social dimension, it is essential to address the widespread market skepticism toward baijiu cultural products as "prioritizing form over substance," emphasizing the depth and sincerity of cultural expression. On the technical dimension, it is crucial to faithfully reproduce the sculptural features of the Xiaoyou artifact while overcoming the challenges of mold development and mass production posed by its intricate form, ensuring that the design language is fully realized in large-scale manufacturing.
Kërkimi: This project constitutes a research endeavor in cultural and creative product design, focusing on the cross-disciplinary integration of cultural heritage with the spirits industry. Centered on the Shang Dynasty bronze Xiaoyou as its cultural medium, the study aims to develop a Fenjiu cultural product that harmonizes profound cultural depth with vibrant market appeal, achieving the dual objectives of revitalizing cultural artifacts and enhancing brand equity. By systematically examining the historical and cultural significance of the Xiaoyou and drawing insights from successful cultural and creative design practices both domestically and internationally, the project undertakes comprehensive development—from cultural interpretation and conceptual design to tangible product realization. Ultimately, using Fenjiu as a cultural conduit, it seeks to transition the Xiaoyou artifact from museum exhibits into everyday life, thereby advancing the dissemination of Chinese culture while simultaneously elevating brand value and expanding market influence.
Frymëzimi: The bronze artifact Xiaoyou from the Shanxi Museum, celebrated as the most adorable artifact, is an exquisite masterpiece of late Shang Dynasty bronze craftsmanship. The vessel features two owls standing back-to-back. In ancient Chinese, "Xiao" was the collective term for owls, while "You" denotes a type of liquor vessel—thus, "Xiaoyou" literally means an "owl-shaped liquor container." Over three millennia ago, this vessel held strong liquor for ritual offerings to the gods; today, it carries our imagination of history. What has changed from its perception as a "war god" to a "mascot" is not the form of the Xiaoyou, but our perspective in interpreting civilization.
Kohëzgjatja e Projektit: Time: March 2023 - October 2025
Location: Taiyuan City, Shanxi Province
Rrjedha e Operimit: The owl-shaped outer lid is designed to be manually twisted open, with its opening mechanism accurately replicating the original structure of the bronze Xiaoyou artifact's lid. By restoring the usage method of this Shang Dynasty liquor vessel, users are invited to physically engage with the ceremonial context of three millennia ago through the act of opening and closing the lid. This interaction evokes vivid associations with the artifact's function and historical setting. The design extends the concept of "bringing cultural relics to life" from visual symbolism to behavioral experience, integrating cultural dissemination into everyday actions and fostering a profound connection that evolves from visual observation to embodied memory.
Anëtarët e Ekipit: Design Director: Wen Liu
Design Execution: Zongming Qi
Creative Director: Qing Sun