SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo — аутор SberBank Online Design Team

Дизајн SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo аутора SberBank Online Design Team је високо цењени добитник веома престижне награде 2021 Сребрна награда A' Design Award у категорији такмичења Дизајн мобилних технологија, апликација и софтвера.

СребрнаМобилни· 2021

SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo

аутор: SberBank Online Design Team

Клијент: Sberbank

Добитник награде Сребрна награда A' Design Award у категорији Мобилни

35,093

Верификовани добитник награде

Верификујте статус награде за #101823

Посетите сајт Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo

SberBank Online je aplikacija za mobilno bankarstvo razvijena za veliku rusku banku. Gotovo svi bankarski proizvodi banke dostupni su onlajn putem aplikacije. Tradicionalne bankarske usluge kombinovane su sa funkcijama životnog stila kao što su ćaskanja, priče i katalog. Šarene razglednice i nalepnice mogu se dodati novčanim transferima kako bi bili personalizovaniji. Kada transakcija traje duže, prikazuje se animirani ekran umesto prazne stranice za učitavanje. Glavni i pozdravni ekran personalizovani su prema lokaciji i dobu dana.

Признање

О награди Сребрна награда A' Design Award

SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Димензије и паковање: Above iOS 10.0 / Above Android 10.0
Ознаке: Digital Banking, Personalization, Emotional Design, app.
Технологија производње: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Дизајнерски изазов: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Истраживање: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Инспирација: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Трајање пројекта: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Ток рада: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.