Дизајн Cafe Soul Vizuelni identitet аутора Mateus Matos Montenegro је високо цењени добитник веома престижне награде 2022 Бронзана награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.
БронзанаГрафика· 2022
Cafe Soul Vizuelni identitet
аутор: Mateus Matos Montenegro
Клијент: Cafe Tunico
Добитник награде Бронзана награда A' Design Award у категорији Графика
Верификовани добитник награде
Верификујте статус награде за #117271Дизајн
О дизајну Cafe Soul Vizuelni identitet
Cafe Soul predstavlja vizuelni identitet i dizajn pakovanja za brend kafe. Kafa se pravi od 100 posto zrna arabike i nudi se po pristupačnoj ceni. Identitet koristi modularni logotip čiji se elementi mogu kombinovati kako bi formirali mnoštvo različitih lica i tekstura. Vizuelni jezik je lagan i mladalački, sa ciljem da privuče nove i mlađe potrošače. Pakovanje je odštampano u četvorobojnom procesu sa četiri Pantone boje na aluminijumskoj strukturi. Broj sedam odnosi se na sedam članova porodice koji vode farmu.
Признање
О награди Бронзана награда A' Design Award
Cafe Soul Vizuelni identitet је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Cafe Soul Vizuelni identitet буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Cafe Soul Vizuelni identitet сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes. - Димензије и паковање
- The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
- Ознаке
- Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
- Технологија производње
- For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
- Дизајнерски изазов
- The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family. - Истраживање
- From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented. - Инспирација
- Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL. - Трајање пројекта
- The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
- Ток рада
- The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
- Чланови тима
- Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha
Спонзорисано
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