The Seeds Of Faith Pismo o prijemu na univerzitet — аутор Xianming Hu

Дизајн The Seeds Of Faith Pismo o prijemu na univerzitet аутора Xianming Hu је високо цењени добитник веома престижне награде 2021 Златна награда A' Design Award у категорији такмичења Дизајн штампаних и објављених медија.

ЗлатнаШтампа· 2021

The Seeds Of Faith Pismo o prijemu na univerzitet

аутор: Xianming Hu

Клијент: Beijing Forestry University

Добитник награде Златна награда A' Design Award у категорији Штампа

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Боје

Дизајн

О дизајну The Seeds Of Faith Pismo o prijemu na univerzitet

Semena vere je set pisama o prijemu na univerzitet kreiran za Pekinški univerzitet šumarstva. Set uključuje pismo o prijemu, notes i vodič za upis. Četiri verzije pisma prikazuju faze rasta biljke: sejanje, klijanje, rast i cvetanje. Pismo je tamnozelene boje i sadrži srebrne i zlatne tačkice koje predstavljaju semena. Glavni materijal je sivi karton napravljen od recikliranog starog papira. Površinski uzorci naneseni su vrućim zlatnim i srebrnim štancovanjem, čime se smanjuje upotreba štamparske boje. Dizajn odražava kulturu univerziteta.

Признање

О награди Златна награда A' Design Award

The Seeds Of Faith Pismo o prijemu na univerzitet је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да The Seeds Of Faith Pismo o prijemu na univerzitet буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. The Seeds Of Faith Pismo o prijemu na univerzitet ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process – Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds - the research objects for Beijing Forestry University.College students in BFU are seeds, that, with the cultivation, can release power to make important contributions.
Димензије и паковање: Admission letter 230mmx230mmx4mm; The notebook 76mmx76mmx76mm; The enrollment guidance 130mmx130mm; The package 250mmx250mm; The big package 300mmx300mm
Ознаке: Creative, Identifiable,Cultural,International,Interaction
Технологија производње: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Дизајнерски изазов: 1-The admission letter should reflect the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees".
2-It combines the characteristics of Beijing Forestry University , differing from those of other universities.
3-The work should be finished on time and with budget, and its cost should be reduced as far as possible on the premise of these gorgeous acceptance letters.
Истраживање: Research Background: Because the admission letters in the other universities are all the same, many of them are like red certificates of merit or good news, which do not highlight the characteristics of the school and are easy to confuse people. In such an era of personalization, it is difficult to resonate with a admission letter without differentiation or characteristics, and it is more of a passive acceptance.
Methods & Creation Process: First of all, from the creative of my design is unlike other similar products, the design is integrated the letter of admission with the characteristics, educational philosophy and spirit of BFU, making the audience know more about the school's unique culture.The admissions letter of Beijing Forestry University has three main colors: blackish green, earth gold and starry silver. The letter has square and circular shapes, symbolizing heaven and earth, and implying the growth of seeds. With the square of a 4 mm grey board , the overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away. I participate in the entire production and supervision process, finally presenting a delicate and unique admission letter.I think it is a window to spread the new campus culture.
Tools & Materials: The main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material.the notebook and an enrollment guidance is also made of eco-friendly papers.
Results and Impact:
The design , made by me, is issued by BFU to give each newborn, has finished printing production. The university has made the online promotion with ite initial release, within just two hours the number of browers surpassing 100,000, which has caused great sensationin in WeChat and Weibo and other social media including China central television (CCTV), China Daily, CCTV, Beijing daily, economic daily, surging news, new weekly, particularly published on weibo ( known as the China’s Twitter) as a hot top topic at the same time. It has become a model and a trendsetter in the design of admissions letters.
Инспирација: Almost all college admission letters are the same. I want to design an innovative, differentiated and recognizable notice that reflects the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees" as well as the philosophy and spirit of the school, so that the audience can feel the unique culture of the school when receiving the information. The message is designed to give the audience a better sense of the school's unique culture.
Трајање пројекта: The project started in April 2018 in Beijing and finished in July 2018 in Beijing.
Ток рада: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Заслуге за фотографије: Photographer Yong Yang，Dawu Zhao，Creator Xianming Hu，Image post-processing Xianming Hu