Дизајн PepsiCo Foundation Identitetski sistem аутора Dennis Furniss је високо цењени добитник веома престижне награде 2021 Сребрна награда A' Design Award у категорији такмичења Графички дизајн, илустрација и визуелна комуникација.
СребрнаГрафика· 2021
PepsiCo Foundation Identitetski sistem
аутор: Dennis Furniss
Клијент: PepsiCo International Mexico
Добитник награде Сребрна награда A' Design Award у категорији Графика
Верификовани добитник награде
Верификујте статус награде за #122974Дизајн
О дизајну PepsiCo Foundation Identitetski sistem
PepsiCo Foundation je identitetski sistem kreiran za neprofitnu organizaciju koja podržava zajednice u Meksiku i Latinskoj Americi. Dizajn zamenjuje korporativni vizuelni jezik humanijim. Arhetipski oblici predstavljaju tri glavna stuba fondacije. U modularnom sistemu, ovi oblici se kombinuju i umnožavaju kako bi formirali šare i teksture. Geometrijski font, živopisna paleta boja, fotografski stil i ilustratorski stil upotpunjuju identitet. Sistem se primenjuje u digitalnoj knjizi brenda i na materijalima za događaje kao što su majice, torbe i kape.
Признање
О награди Сребрна награда A' Design Award
PepsiCo Foundation Identitetski sistem је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да PepsiCo Foundation Identitetski sistem буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. PepsiCo Foundation Identitetski sistem је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
- Димензије и паковање
- There are not packaging deliveries
- Ознаке
- PepsiCo, Foundation, identity, system, strong, consistency
- Технологија производње
- For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
- Дизајнерски изазов
- A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
- Истраживање
- Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
- Инспирација
- After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
- Трајање пројекта
- Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
- Ток рада
- Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
- Патенти
- Copyrights: PepsiCo International Mexico
- Чланови тима
- Innovation Design Center LATAM
- Заслуге за фотографије
- All Images: Design Innovation Center LATAM
Спонзорисано
Истражите изван Designers.org
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